A strong sales acumen is invaluable. The ability to communicate effectively and negotiate strategically will open doors to a variety of careers, fields and opportunities throughout your career.
Program Overview
Apply your expertise in sales to any occupation or entrepreneurial endeavor.
Sales is the inside track to a myriad of industries—health care, insurance, advertising, financial services and more. Through a mix of focused sales practice, theoretical background and opportunities to mentor classmates, you’ll gain the knowledge you need to be prepared for the professional arena.
With the addition of exciting business courses in Financial Accounting, Strategic Negotiations, Social Media Marketing, Marketing Communications and more, the program is a perfect complement to any major or discipline. To begin building your resume, you’ll also have the opportunity to join Western Colorado University’s award-winning team in the National Collegiate Sales Competition.
Closing the deal
Western’s Sales program teaches students how to measure demand, deliver pitches, juggle personalities and close deals.
Program Requirements
At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.
A minimum of 24 credits is required, including the following courses:
| Code | Title | Credits |
|---|---|---|
| ACC 201 | Introduction to Financial Accounting | 3 |
| BUAD 240 | Strategic Negotiations | 3 |
| BUAD 270 | Principles of Marketing | 3 |
| BUAD 327 | Social Media Marketing | 3 |
| BUAD 335 | Marketing Communications | 3 |
| BUAD 343 | Sales I | 3 |
| BUAD 384 | Sales II | 3 |
| BUAD 428 | Sales III | 3 |
| Total Credits | 24 | |
Careers
Take the first steps toward your academic and personal growth.
Fostering your intellectual development is the primary focus of every academic program at Western. Our professors and Office of Career Services will help you identify your strengths, hone your skills, define your goals, and prepare for a fulfilling and enriched life after graduation. Wondering how you can apply your program of choice to your intellectual and personal journey? Check out our “What Can I Do With This Major?” tool to explore the diverse opportunities and pathways within any degree program.
Scholarships
Western’s Scholarship Application portal allows you to search for, apply to and manage your scholarship opportunities. This platform houses over 300+ departmental and privately funded scholarship opportunities available to both new and returning students. Through the scholarship portal, students may identify scholarship opportunities based on academic program, campus involvement, academic standing, specific keywords and more. Students may click below to begin learning about what scholarship opportunities are available to them.
Please check individual scholarship opportunity start dates and deadlines as there are exceptions.
Find your ScholarshipsWestern’s Scholarship Application portal allows you to search for, apply to and manage your scholarship opportunities. This platform houses over 300+ departmental and privately funded scholarship opportunities available to both new and returning students. Through the scholarship portal, students may identify scholarship opportunities based on academic program, campus involvement, academic standing, specific keywords and more. Students may click below to begin learning about what scholarship opportunities are available to them.
Please check individual scholarship opportunity start dates and deadlines as there are exceptions.
Find your ScholarshipsAlumni Association Future Alumni Scholarship
The Alumni Association Scholarship is a one-time scholarship of $1,000 and is applicable for the student’s junior or senior year at Western.
Any child or grandchild of an alumni is eligible to receive the Future Alumni Scholarship.
- This is a one-time non-renewable scholarship of $1,000.
- Only one Future Alumni Scholarship will be awarded per academic year.
- GPA must be 3.2 or above (college).
Due date has been extended to April 30 for 2024. An Alumni selection committee, appointed by the Alumni Advisory Council, will review applicants and select awardee by June 1.
Alumni Legacy Scholarship
The Alumni Legacy Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western (incoming freshman or new transfer students are eligible).
Do you have a son or daughter looking at college? Have they considered attending Western? As an alumni, your son, daughter and/or grandchildren are eligible for certain benefits distributed through this scholarship, as follows:
- This is a one-time scholarship of $1,000.
- Nominee must be an incoming first-year student or new transfer.
- The cost of orientation is reduced by half (a $45 value).
- GPA must be 2.5 or above (high school or college of transfer).
The applicant must fill out the application form found below. Application forms are accepted year-round. If the applicant meets the GPA guidelines, the scholarship will be awarded.
Mountaineer Alumni Recommendation Scholarship
The Mountaineer Alumni Recommendation Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western. This scholarship is not available to midyear transfers or students beginning in the spring semester.
Are you an alumni or employee of Western and know a prospective (or incoming) student who would be a great fit at Western? A recommendation from alumni and employees can support any new student and provide them a $500 scholarship their first year. (Western employees may not recommend a spouse or dependent receiving tuition benefits).
- Any Western alumni/employee may nominate only one student per academic year to receive the $500 scholarship (distributed $250 per semester).
- The scholarship is good for the first year only and is non-renewable.
- The recommended student must be a full-time undergraduate student, attending Western for the first time.
The applicant must fill out the application form found here. The nominating alumni/employee must fill out the application form and submit the required documents by June 1. The recommended student must meet university admissions acceptance standards and complete the Free Application for Federal Student Aid (FAFSA).
The Presidential Promise is guaranteed to students who have received a scholarship through the Denver Scholarship Foundation (DSF) and/or GearUp—and are eligible for a Pell Grant.
For students who meet these criteria, Western will cover the cost of tuition and fees through the combination of federal, state and institutional aid. For more information on the Presidential Promise, visit our scholarships page.
Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.
For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.
Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student’s GPA and ACT/SAT scores. Visit our Net Price Calculator at western.edu/cost to determine whether you qualify for a merit scholarship.
For more information about merit scholarships at Western, visit our scholarships page.
Note: Students enrolled in a Western-CU Boulder Partnership Program (i.e. major) do not qualify for Western Merit Scholarship programs. See the Rady Merit Scholarship section above for scholarship opportunities.
Get Involved
Take your education beyond the classroom.
Get the hands-on learning experience you need to apply your knowledge and launch your career.
- Career Fairs: Connect with future employers during the various career fairs in the School of Business and around Colorado.
- ICELab: The Innovation + Creativity + Entrepreneurship (ICE) Lab on upper campus is a space that provides startups and expanding businesses with the materials and support needed to succeed.
- Office of Career Success: Business students have a department-specific career services professional.
- Study Abroad: Experience Harlaxton College in the English Midlands.
Making connections
Western Business students have the opportunity to connect with future employers during the various career fairs in the School of Business and around Colorado.
News & Research
Department Information
School of Business
Associate Dean
Paula Mann, CPAAssociate Dean of the School of Business, Assistant Professor of Accounting
Contact Information
Campus Location
Western Colorado University
Borick Business Building 223
1 Western Way
Gunnison, CO 81231
