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Outdoor Industry MBA

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Part of:

Outdoor Industry Master of Business Administration, School of Graduate Studies

Offered as:

Master's

Degree:

Outdoor Industry Master of Business Administration

Advance your career with an online Outdoor Industry MBA.

Western Colorado University’s Outdoor Industry MBA combines core business education with specialized knowledge of the outdoor recreation industry. Designed for working professionals, this flexible online MBA helps students build the business, leadership, and strategic skills needed to advance within outdoor companies, organizations, and entrepreneurial ventures.

Students can tailor their degree through Product or Service concentrations or build targeted expertise through standalone graduate certificates. Through industry-focused coursework, professional connections, and applied learning, you’ll develop the skills to lead, innovate, and make responsible business decisions across the outdoor industry.

Designed for Working Professionals: Complete your Outdoor Industry MBA online while continuing your career, with a curriculum built around the realities and opportunities of the outdoor industry.

A Specialized MBA for the Outdoor Industry

Western’s Outdoor Industry MBA is a 36-credit Master of Business Administration designed to combine advanced business education with specialized knowledge of the outdoor industry. Students complete core MBA coursework while developing industry-specific expertise through their chosen concentration.

The Product concentration focuses on product development, innovation, and product-driven businesses, while the Service concentration centers on customer experience, operations, and experience-based organizations.

Focus Your MBA to Match Your Passion

Tailor your Outdoor Industry MBA through a concentration aligned with your career goals. Choose Product to focus on innovation and product development, or service to build expertise in customer experience, operations, and experience-driven businesses.

More About Product
Professor Dave Erbe points his ski pole uphill in front of his backcountry skiing class. Mount Crested Butte is seen in the background.

Product Concentration

The Product concentration prepares students to lead outdoor product development and innovation from concept to market. Build expertise in product lifecycle management, consumer needs, sustainable product strategy, and business decision-making while preparing for leadership roles with outdoor brands and product-driven organizations.

More About Product
More About Service
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Service Concentration

The Service concentration prepares students to lead outdoor recreation and experience-driven organizations through customer experience, sustainable operations, and service strategy. Students develop the skills to lead teams, strengthen customer relationships, and create experiences that build loyalty and long-term organizational value.

More About Service

Why Earn an Outdoor Industry MBA?

An MBA provides broad expertise in finance, marketing, strategy, operations, and organizational leadership. Western’s Outdoor Industry MBA applies those business fundamentals directly to the challenges and opportunities facing the outdoor recreation economy.

Students learn to approach business decisions through the realities of outdoor brands, recreation organizations, product companies, service providers, and mission-driven organizations. The result is an MBA designed not only to strengthen general business leadership skills, but also to prepare professionals to lead within the outdoor industry.

Areas of Study

The Outdoor Industry MBA offers multiple ways to build specialized business expertise. MBA students choose between Product and Service concentrations, while graduate certificates provide focused study in areas such as marketing and branding, sustainable finance, product innovation, organizational leadership, and sustainable operations.

What Can You Do With an Outdoor Industry MBA?

Graduates can apply their MBA skills across outdoor brands, recreation organizations, tourism and experience-based businesses, nonprofit organizations, startups, and entrepreneurial ventures. Depending on their professional background and concentration, students can build toward roles in:

  • Product management and product development
  • Brand and marketing strategy
  • Outdoor recreation management
  • Operations and customer experience
  • Sustainability and responsible business
  • Business development
  • Organizational leadership
  • Entrepreneurship

Frequently Asked Questions: Online Outdoor Industry MBA

What is an Outdoor Industry MBA?

An Outdoor Industry MBA combines core graduate business education with specialized study of the outdoor recreation industry. At Western Colorado University, students develop skills in areas such as finance, marketing, strategy, leadership, sustainability, product innovation, operations, and customer experience while applying those skills to outdoor-industry organizations.

Is Western’s Outdoor Industry MBA online?

Yes. Western’s Outdoor Industry MBA is designed for working professionals and delivers its academic coursework online, allowing students to continue working while earning their MBA.

Do I need to take the GMAT or GRE?

No. Western does not require GMAT, GRE, or GMAC scores for admission to the Outdoor Industry MBA.

What is the difference between the Product and Service concentrations?

The Product concentration focuses on product development, innovation, and product-driven businesses. The Service concentration focuses on customer experience, operations, and leadership within recreation and experience-driven organizations.

Do I need outdoor industry experience to apply?

Western prefers applicants with more than three years of outdoor industry work experience, but applicants with less experience are evaluated on a case-by-case basis.

Can I apply without a business degree?

Yes. Applicants from other academic backgrounds may be considered for provisional admission and may need to complete MBA 690: MBA Essentials before beginning the regular MBA curriculum.

How many credits is the Outdoor Industry MBA?

Western’s Outdoor Industry MBA requires 36 credits completed across four fall and spring semesters.

What careers can an Outdoor Industry MBA support?

The degree can support professionals pursuing leadership opportunities in outdoor brands, recreation organizations, product companies, experience-driven businesses, nonprofits, startups, and related organizations, particularly in areas such as product management, marketing, operations, sustainability, business development, and organizational leadership.

Admissions, Cost & Requirements

Admissions
Tuition & Costs
Program Requirements

Outdoor Industry MBA Application Requirements

All admission requirements to the MBA Program will be evaluated on a case-by-case basis with respect to work experience, including managerial experience and leadership roles.

  • BA or BS degree in Business or related program from a regionally accredited college or university.
  • Prospective students with a BA or BS in an unrelated area may be provisionally admitted. Provisionally admitted students with this requirement must earn a B- in the fall semester pre-term course MBA 690: MBA Essentials prior to classes starting.
  • Prospective students with a degree in a related area may be provisionally admitted. Provisionally admitted students with this requirement must earn a B- in the fall semester pre-term course MBA 690: MBA Essentials prior to classes starting:
  • Intro to Financial Accounting (lower or upper division)
  • Statistics (lower or upper division)
  • Microeconomics (lower or upper division)
  • Macroeconomics (lower or upper division)
  • Business Finance (upper division)
  • Principles of Marketing (lower or upper division)
  • Minimum undergraduate GPA of 3.0 on a 4.0 scale is desirable. Official transcript required.1
  • Greater than three years of outdoor industry work experience.2

1 Those candidates with significant work experience with less than the minimum GPA will be considered.

2 Candidates with less than three years of outdoor industry experience will be evaluated on a case-by-case basis.

Provisional Admission: If an applicant applies without all of the requirements listed above, they will be reviewed for provisional admission. Students who enter the program with prerequisite deficiencies can make up those deficiencies during the fall semester pre-term prior to their first year. In that case, MBA students will enroll in the required MBA 690 course once accepted to the program. These students will be considered “provisional admits” (this status will be removed once a student has completed the prerequisite).

International Students: See Graduate Academic Catalog section, Criteria for International Admission.

Application Deadlines and Requirements

  • Application Priority Deadlines: February 1, May 1, November 1
  • Applications received after the priority deadlines will be reviewed ongoing
  • Enrollment Deposit Deadlines: March 1 (for early applicants), July 1 for all rolling admissions

*GRE/GMAT/GMAC are NOT required for our program.

All admission requirements to the MBA Program will be evaluated on a case-by-case basis.

Ideal applicants will have:

  • More than three years of work experience
  • Applicants with significant work experience and less than the minimum GPA will be considered
  • Those with less than three years of work experience will be evaluated on a case-by-case basis
  • A bachelor’s degree in business-related studies is preferred. Applicants with other academic background will be considered on a case-by-case basis
  • A minimum undergraduate GPA of 3.0 on a 4.0 scale is desirable
  • Demonstrated preparations for graduate-level courses in business

Provisional Admission: If an applicant applies without all of the requirements listed above, they may be reviewed for provisional acceptance. Students who enter the program without an academic business background must complete the 3-credit MBA 690: MBA Essentials course before the regular OIMBA fall semester begins. Course registration information is provided upon admission to the program.

Outdoor Industry MBA Tuition & Fees

Period Credits Required Tuition Per Credit Fees Per Credit* Flat Fees** Total Tuition & Fees
Year 1: Fall 9 $1,110.00 $73.40 $50.00 $10,700.60
Year 1: Spring 9 $1,110.00 $73.40 $10,650.60
Year 2: Fall 9 $1,110.00 $73.40 $10,650.60
Year 2: Spring 9 $1,110.00 $73.40 $10,650.60
Program Total 36 $42,652.40

*Mandatory graduate students fees per credit hour
$3.90 IT Services Fee
$63.00 Graduate Operations Fee
$6.50 Library Fee

**Mandatory graduate students flat fees
One-Time Matriculation Fee: $50.00. Applies once to new students in their first semester.

 

Master of Business Administration

A master’s degree is an advanced qualification earned after completing a bachelor’s degree. It focuses on a specific area of study and provides specialized knowledge and skills. This differs from a concentration, which is a more focused area within the master’s program. Your concentration determines the specialized courses you take, shaping your expertise in a particular field. To complete a master’s degree, students must fulfill core coursework, elective requirements, and often a final project, thesis, or practicum.

How to Apply to Western’s Online Outdoor Industry MBA

We are so excited about your interest in the Outdoor Industry online MBA program! Our MBA program in Colorado opens doors to fulfilling outdoor industry careers. Before submitting the application, please review the requirements and deadlines.

"I joined this program to support veterans in need using wilderness therapy to build a personal relationship with the outdoors. My goal is to start a new organization or work with an existing one within my local community for this effort."

Patrick Klein

OIMBA Candidate
Patrick Klein

Scholarships & Financial Aid

Faculty & Staff

Outdoor Industry Master of Business Administration

Contact Information

Contact Location

1 Western Way
Borick Business Building 252
Gunnison, CO 81231

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