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Kristin Fitzgerald
Senior Marketing Strategist
Contact Information
Academic Divisions
Marketing & CommunicationsEducation
B.S., John Brown University, Graphic and Web Design, 2015B.A., John Brown University, Spanish, 2015
Biography
Kristin Fitzgerald is the Paid Media & Digital Strategy Lead at Western Colorado University, where she oversees paid advertising and digital growth strategies to support student recruitment and brand visibility. Her work focuses on data-driven marketing, including Google Ads, search strategy, and performance analytics. Kristin brings a background in branding, design, and digital strategy, combining creative storytelling with measurable marketing outcomes. She is also the founder of Metrik, a performance-driven marketing agency focused on paid media, SEO, and data-backed growth strategy.