Western Alum and NFL Running Back Austin Ekeler Shares Personal Insights

Ekeler returned to campus to talk with students about building a brand and business beyond the field

GUNNISON, Colo. – Western Colorado University welcomed alumnus Austin Ekeler back to campus on April 17, giving students a firsthand look at how a professional athlete builds a lasting personal brand. Ekeler played football at Western before beginning an NFL career that has now spanned nine seasons.

During his visit, Ekeler spent time with students across campus and spoke to the Principles of Marketing class. He talked about the deliberate choices he has made to create opportunities beyond football, approaching his career as both an athlete and a business with a brand to grow.

Consistency, authenticity, and discipline came up throughout the conversation as qualities that have shaped his success on and off the field. Ekeler also explained how he has used social media, partnerships, and storytelling to expand his platform, giving students a real-world example of the business and marketing concepts they study in class. His central message was that passion has the greatest impact when it is paired with a clear strategy.

The visit reflects Western’s commitment to connecting classroom learning with professional experience. By bringing accomplished alumni and industry professionals to campus, the university helps students see how their studies translate into careers and encourages them to think more ambitiously about their futures.