Sport and Fitness Management

Part of: Recreation, Exercise & Sport Science Department

Offered as: Major Emphasis

Degree: Bachelor of Science in Exercise and Sport Science

Related Areas of Study: Exercise and Sport Science, Sport Management, Coaching, Nutritional Science

Part of: Recreation, Exercise & Sport Science Department

Offered as: Major Emphasis

Degree: Bachelor of Science in Exercise and Sport Science

Related Areas of Study: Exercise and Sport Science, Sport Management, Coaching, Nutritional Science

The Sport and Fitness Management Emphasis is an introduction to the business aspects of sports and the various sport, fitness, and recreation organizations that operate within the sport industry. Through courses in Accounting, Facility Management, Microeconomics, Program Design, Sport Marketing, Risk Management, and more, you will acquire a comprehensive understanding of key areas of sport management. To gain hands-on experience, you will also have the opportunity to complete an internship in a professional setting related to sport management. The program is a perfect place to start if you have a passion for sports and want to pursue an exciting and rewarding career in the dynamic world of sport at any level.

Sport & Fitness Management Requirements

A major emphasis dives deeper into a specific interest within your major. It allows you to focus on a particular area of study, replacing the need for a separate minor. By tailoring your coursework, a major emphasis equips you with specialized knowledge and skills to better prepare you for career opportunities or advanced studies in your chosen field.

Program Requirements Degree Plan

Scholarships

Scholarships by Department

The Western Colorado University Foundation offers scholarships for this program. Explore eligibility requirements and funding opportunities.

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General Western Scholarships

Western Colorado University offers merit—and need-based scholarships, recognizing achievement, financial need, and special talents.

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Adaptability & Flexibility
Effective Communication
Leadership
Marketing and Promotion
Organization
Strategic Planning
Foundational Sport Industry Knowledge
Ethical Decision-Making

Athletic Director
Coach
Recreation Director
Sports Agent or Scout
Sports Manager/Administrator
Facility and Event Manager
Gameday Operations

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