WCU Program: Strategic Communication

Strategic Communications

Part of: Communication Arts, Language & Literature Department

Offered as: Major Emphasis

Degree: Bachelor of Arts in Communication Arts

Part of: Communication Arts, Language & Literature Department

Offered as: Major Emphasis

Degree: Bachelor of Arts in Communication Arts

Master your ability to communicate efficiently and effectively.

Strategic communication encompasses all aspects of public relations, advertising and marketing. In the Strategic Communication program at Western Colorado University, you’ll acquire the ability to communicate consistently and effectively to a target audience. In the process, you’ll develop skills in analytical thinking, writing, presentation, multimedia, and production. Through comprehensive coursework and hands-on experience in Western’s state-of-the-art media production facilities, you’ll have the knowledge and experience to become a charismatic and decisive communications leader in the professional world.

Strategic Communication Requirements

Emphasis

A major emphasis dives deeper into a specific interest within your major. It allows you to focus on a particular area of study, replacing the need for a separate minor. By tailoring your coursework, a major emphasis equips you with specialized knowledge and skills to better prepare you for career opportunities or advanced studies in your chosen field.

Scholarships

Scholarships by Department

The Western Colorado University Foundation offers scholarships for this program. Explore eligibility requirements and funding opportunities.

General Western Scholarships

The Western Colorado University Foundation offers scholarships for this program. Explore eligibility requirements and funding opportunities.

1

Top Skills

Analytical Thinking
Brand Management
Content Creation
Digital Marketing
Media Relations
Strategic Planning

2

Career Pathways

Corporate Communications Specialist
Event Planner/Coordinator
Market Research Analyst
Media Planner/Buyer
Nonprofit Communications Director
Social Media Manager

Faculty & Staff

Communication Arts, Language & Literature Department

Contact Information

Contact Location

Western Colorado University
Taylor Hall 216
1 Western Way
Gunnison, CO 81231

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