Marketing

Offered as: Major Emphasis

Degree: Bachelor of Arts in Business Administration

Offered as: Major Emphasis

Degree: Bachelor of Arts in Business Administration

At Western Colorado University, marketing isn’t just about selling products—it’s about understanding people. Marketers are part strategist, part storyteller, part analyst. They know how to uncover what customers want and deliver it in ways that are meaningful, valuable and profitable.

Our Marketing emphasis prepares you for careers in everything from advertising and branding to tech, retail and government. You’ll dive into trend analysis, business strategy, consumer behavior and real-world campaign building. Along the way, you’ll master brand development, digital media, social platforms, TV and print, while sharpening the leadership and analytical skills you need to thrive in this fast-moving field.

Marketing Requirements

A major emphasis dives deeper into a specific interest within your major. It allows you to focus on a particular area of study, replacing the need for a separate minor. By tailoring your coursework, a major emphasis equips you with specialized knowledge and skills to better prepare you for career opportunities or advanced studies in your chosen field.

Program Requirements Degree Plan

Scholarships

Scholarships by Department

The Western Colorado University Foundation offers scholarships for this program. Explore eligibility requirements and funding opportunities.

Explore Scholarships

General Western Scholarships

Western Colorado University offers merit—and need-based scholarships, recognizing achievement, financial need, and special talents.

Explore Scholarships

Analytical Skills
Communication
Creativity
Digital Marketing
Market Research
Strategic Thinking

Brand Manager
Digital Marketing Manager
Marketing Director
Market Research Analyst
Product Manager
Sales Manager

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