Outdoor Industry MBA

Students taking a hike through the mountains.

Part of: Outdoor Industry Master of Business Administration, School of Graduate Studies

Offered as: Master's

Degree: Outdoor Industry Master of Business Administration

Part of: Outdoor Industry Master of Business Administration, School of Graduate Studies

Offered as: Master's

Degree: Outdoor Industry Master of Business Administration

Take your passion for the outdoors to new heights with Western Colorado University’s Outdoor Industry MBA. Whether you’re ready to pursue the full master’s degree or prefer to start with one of our standalone certificates, our flexible program is designed to fit your goals. Through a dynamic curriculum that blends business fundamentals with industry-specific insights, you’ll develop the skills and expertise needed to lead, innovate, and thrive in this fast-growing field—all while balancing your education with your professional and personal life.

Focus Your MBA to Match Your Passion

In the Outdoor Industry MBA, you can tailor your experience by choosing a focus area that aligns with your career goals. Whether you're drawn to innovation or experience delivery, you’ll build the expertise to lead in your chosen path.

Professor Dave Erbe points his ski pole uphill in front of his backcountry skiing class. Mount Crested Butte is seen in the background.

Product Concentration

This pathway prepares you to lead the development of innovative and sustainable products from concept to market. You’ll gain the strategic thinking and practical skills to manage product lifecycles, align innovation with consumer needs, and make informed decisions that drive growth in a competitive landscape.

More About Product

An EPIC Mentor gives her advice to his student

Service Concentration

This pathway equips you to design and deliver exceptional customer experiences that build loyalty and brand value. You’ll develop a deep understanding of how to lead service-driven teams, create meaningful connections with customers, and navigate the evolving demands of experience-based industries.

More About Service

Areas of Study

Business Administration with Outdoor Industry Master in Business Administration

Available as: Accelerated Degree

Economic and Legal Foundations in the Outdoor Industry

Available as: Certificate

Environment & Sustainability with Outdoor Industry Master of Business Administration

Available as: Accelerated Degree

Recreation and Outdoor Education with Outdoor Industry Masters in Business Administration

Available as: Accelerated Degree

Responsible Organizational Leadership in the Outdoor Industry

Available as: Certificate

Service – Outdoor Industry

Available as: Master's Concentration

Service Excellence & Sustainable Operations in the Outdoor Industry

Available as: Certificate

Sustainable Financial Management in the Outdoor Industry

Available as: Certificate

"I joined this program to support veterans in need using wilderness therapy to build a personal relationship with the outdoors. My goal is to start a new organization or work with an existing one within my local community for this effort."

Patrick Klein

OIMBA Candidate

Scholarships & Financial Aid