Innovation and Entrepreneurship

Offered as: Major Emphasis

Degree: Bachelor of Arts in Business Administration

Offered as: Major Emphasis

Degree: Bachelor of Arts in Business Administration

The Innovation & Entrepreneurship (I&E) emphasis equips you with the skills to challenge the status quo, think creatively, and lead with confidence in an ever-evolving business landscape. Through a comprehensive, hands-on curriculum, you’ll master cutting-edge innovation and problem-solving techniques to tackle commercial, social, and environmental challenges. You’ll learn how to identify opportunities, frame problems effectively, think strategically, and manage risk—all essential skills for driving change and building successful ventures.

Before graduating, you’ll have the chance to launch your own company through an ICE Project, gaining real-world experience in customer discovery, market research, and navigating the uncertainty of entrepreneurship. If you have a product idea, you can bring it to life in ICEstation, a student-run prototyping space equipped with 3D printing, app development tools, and more.

Innovation and Entrepreneurship Requirements

A major emphasis dives deeper into a specific interest within your major. It allows you to focus on a particular area of study, replacing the need for a separate minor. By tailoring your coursework, a major emphasis equips you with specialized knowledge and skills to better prepare you for career opportunities or advanced studies in your chosen field.

Program Requirements Degree Plan

Scholarships

Scholarships by Department

The Western Colorado University Foundation offers scholarships for this program. Explore eligibility requirements and funding opportunities.

Explore Scholarships

General Western Scholarships

Western Colorado University offers merit—and need-based scholarships, recognizing achievement, financial need, and special talents.

Explore Scholarships

Creativity
Leadership
Marketing
Networking
Problem Solving
Strategic Planning

Business Consultant
Corporate Innovation Manager
Entrepreneur
Entrepreneurial Educator
Marketing Specialist
Venture Capitalist

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