Organizations across all sectors depend on strategic communications to control their brand’s message and maximize exposure. Whether you want to pursue a career in advertising, marketing or public relations, a strong background in strategic communications will be an invaluable asset personally and professionally.

Program Overview

Master your ability to communicate efficiently and effectively.

Strategic communication encompasses all aspects of public relations, advertising and marketing. In the Strategic Communication program at Western Colorado University, you’ll acquire the ability to communicate consistently and effectively to a target audience. In the process, you’ll develop skills in analytical thinking, writing, presentation, multimedia, and production. Through comprehensive coursework and hands-on experience in Western’s state-of-the-art media production facilities, you’ll have the knowledge and experience to become a charismatic and decisive communications leader in the professional world.

Developing leaders

Western’s Strategic Communication program teaches students to build critical thinking skills, hone their writing and develop strong presentation skills on their way to becoming charismatic and decisive leaders in the professional world.

Courses

Code Title Credits Description
BUAD 270 Principles of Marketing 3 View
BUAD 333 Organizational Behavior 3 View
BUAD 335 Marketing Communications 3 View
BUAD 345 Consumer Behavior 3 View
COM 151 Introduction to Mass Media (GT-AH2) 3 View
COM 241 Media Writing 3 View
COM 264 Introduction to Production and Theory 3 View
COM 274 Public Relations Communication 3 View
COM 323 Media/ Arts Management 3 View
COM 346 Multimedia Communication 3 View
COM 351 Media Theory and Research 3 View
COM 371 Small Group and Conflict Management 3 View
COM 372 Issues Management 3 View
COM 474 Campaign Planning in Advertising and Public Information 3 View
PSY 258 Introduction to Personality 3 View
SOC 380 Social Inequalities 3 View
SOC 399 Internship in Sociology 1-6 View

Careers

Career preparation starts your first year at Western and is the primary focus of every degree.

Visit Career Services in Library 120 or online to discover your interests, define your goals, and land the career of your dreams.

The data below is automatically collected by Burning Glass Technologies, a firm that sources job market data and provides analytics. The statistics illustrate general trends in U.S. careers, but do not precisely represent every job and salary.

Scholarships

Mountaineer Alumni Recommendation Scholarship

The Mountaineer Alumni Recommendation Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western. This scholarship is not available to midyear transfers or students beginning in the spring semester.

Are you an alumni or employee of Western and know a prospective (or incoming) student who would be a great fit at Western? A recommendation from alumni and employees can support any new student and provide them a $500 scholarship their first year. (Western employees may not recommend a spouse or dependent receiving tuition benefits).

  • Any Western alumni/employee may nominate only one student per academic year to receive the $500 scholarship (distributed $250 per semester).
  • The scholarship is good for the first year only and is non-renewable.
  • The recommended student must be a full-time undergraduate student, attending Western for the first time.

The applicant must fill out the application form found here. The nominating alumni/employee must fill out the application form and submit the required documents by June 1. The recommended student must meet university admissions acceptance standards and complete the Free Application for Federal Student Aid (FAFSA).

The Presidential Promise is guaranteed to students who have received a scholarship through the Denver Scholarship Foundation (DSF) and/or GearUp—and are eligible for a Pell Grant. For students who meet these criteria, Western will cover the cost of tuition and fees through the combination of federal, state and institutional aid. For more information on the Presidential Promise, visit our scholarships page.

Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.

For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.

Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student's GPA and ACT/SAT scores. Visit our Net Price Calculator at western.edu/cost to determine whether you qualify for a merit scholarship.

For more information about merit scholarships at Western, visit our scholarships page.

News & Research

Western adding new minors, emphases to curriculum for 2018-19

Western adding new minors, emphases to curriculum for 2018-19

Read More

Get Involved

Take your education beyond the classroom.

Get the hands-on learning experience you need to apply your knowledge and launch your career.

  • KWSB Radio: On air since 1968, KWSB is student driven, student staffed and open to anyone who wants to have their own radio show.
  • Mountaineer Media: A student-run media production group specializing in short films, screenings and storytelling abilities.
  • Taylor Media Center: Houses film production studios, audio production studios and more.
  • Top o’ the World Newspaper: Monthly paper composed by students offering opportunities in newswriting, photography, editing, designing and advertising sales.
  • Western Theatre Company: A co-curricular program and student-run producing board that oversee and provide quality live performance to the campus and Gunnison community.

Making connections

Strategic Communication students have access to Western’s state-of-the-art media production facilities and get connected with off-campus organizations searching for innovative students.

Department Chairperson

Jack Lucido, MFA

Professor of Communication Arts, Director of Film Studies, Chair of CALL Department

Administrative Assistant

Cindy Petito

Administrative Assistant II

Contact Information

970.943.2025

970.943.2028

Campus Location

Western Colorado University
Taylor Hall 216
1 Western Way
Gunnison, CO 81231