If you’re looking to innovate in service delivery, enhance operational sustainability, and elevate customer experiences, this certificate provides the specialized knowledge and practical skills to achieve those goals and make a meaningful impact in the outdoor industry.
Program Overview

Become an Outdoor Industry service leader.
The 9-credit, fully-online Graduate Certificate in Service Excellence and Sustainable Operations in the Outdoor Industry is tailor-made for professionals aspiring to leadership roles in this vibrant sector. This streamlined program blends sustainable business practices, key economic insights, and a customer-first approach to service. With coursework covering foundational elements of environmental policy, advanced techniques in customer engagement through storytelling, and comprehensive approaches to resort and hotel management, this certificate equips you to excel in both the operational intricacies and customer interaction facets of the outdoor industry.
Enhance your skillset
This certificate offers a targeted educational experience for professionals who want to deepen their expertise without committing to a full MBA program.
Program Requirements
At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.
Careers
Take the first steps toward your academic and personal growth.
Fostering your intellectual development is the primary focus of every academic program at Western. Our professors and Office of Career Services will help you identify your strengths, hone your skills, define your goals, and prepare for a fulfilling and enriched life after graduation.
Program Benefits

Expand your skillset and elevate your career.
Western’s Service Excellence and Sustainable Operations in the Outdoor Industry certificate offers a multitude of benefits including:
- Affordability – This certificate offers niche coursework to help you advance your career at a fraction of the cost of a master’s degree.
- Flexibility – Asynchronous coursework allows you to complete class assignments in a way that allows you to honor your pre-existing personal and professional obligations.
- Relevance – The outdoor industry is rapidly expanding, so there’s no better time to gain a specialized knowledge of where the sector is headed and how you can be a key player in it.
- An accelerated timeline – This certificate can be completed in as little as one year, setting you on the fast track to achieving new levels of career success.
Structured for success
Courses are designed to fit into the busy schedules of working professionals, featuring flexible online and evening options.
Department Information
Outdoor Industry MBA
Program Director
Jennifer Tucker Visitacion, MBADirector, Outdoor Industry MBA; Lecturer in the School of Business
Campus Location
1 Western Way, Borick Business Building 252, Gunnison, CO 81231