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Public Relations

Pair with any bachelor’s degree

From helping companies recover from a product recall crisis to creating campaigns to raise awareness about disease prevention, the focus of public relations professionals is protecting the relationship between a brand and the community.

Program Overview

Help establish the voice and reputation behind the brand.

Public relations professionals use strategic communications to establish credibility, trust and confidence among communities, employees, public agencies, civic organizations and businesses. While marketing is focused on selling products and services through advertising and market research, public relations deals with an organization’s brand and reputation as a whole.
In the program, you’ll learn how to think, write and speak strategically. You’ll also learn how to use key platforms like social media to create effective campaigns. The Public Relations minor imparts all of the necessary skills for you to begin your career as a public relations professional in the government, nonprofit or corporate sector.

Strategic communication

Learn how to use communication to establish credibility, trust and confidence between people and organizations in Western’s Public Relations program.

Program Requirements

At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.

The Public Relations minor consists of a minimum of 21 credits:

COM 151Introduction to Mass Media (GT-AH2)3
COM 205Communication Arts I3
COM 241Media Writing3
COM 274Public Relations Communication3
COM 375Social Media Skills3
Select two of the following:6
COM 323
Media/ Arts Management
COM 346
Multimedia Communication
COM 351
Media Theory and Research
COM 474
Campaign Planning in Advertising and Public Information
Total Credits21

Careers

Career preparation starts your first year at Western and is the primary focus of every degree.

Visit Career Services in Library 120 or online to discover your interests, define your goals, and land the career of your dreams.

The data below is automatically collected by Burning Glass Technologies, a firm that sources job market data and provides analytics. The statistics illustrate general trends in U.S. careers, but do not precisely represent every job and salary.

Scholarships

Alumni Association Future Alumni Scholarship

The Alumni Association Scholarship is a one-time scholarship of $1,000 and is applicable for the student’s junior or senior year at Western.

Any child or grandchild of an alumni is eligible to receive the Future Alumni Scholarship.

  • This is a one-time non-renewable scholarship of $1,000.
  • Only one Future Alumni Scholarship will be awarded per academic year.
  • GPA must be 3.2 or above (college).

Due date has been extended to April 15 for 2021. An Alumni selection committee, appointed by the Alumni Advisory Board, will review applicants and select awardee by June 1.

Apply

Alumni Legacy Scholarship

The Alumni Legacy Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western (incoming freshman or new transfer students are eligible).

Do you have a son or daughter looking at college? Have they considered attending Western? As an alumni, your son, daughter and/or grandchildren are eligible for certain benefits distributed through this scholarship, as follows:

  • This is a one-time scholarship of $1,000.
  • Nominee must be an incoming freshman or new transfer.
  • The cost of orientation is reduced by half (a $45 value).
  • The admission application fee is waived (a $30 value).
  • GPA must be 2.5 or above (high school or college of transfer).

The applicant must fill out the application form found here (click). Application forms are accepted year-round. If the applicant meets the GPA guidelines, the scholarship will be awarded.

Apply

Mountaineer Alumni Recommendation Scholarship

The Mountaineer Alumni Recommendation Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western. This scholarship is not available to midyear transfers or students beginning in the spring semester.

Are you an alumni or employee of Western and know a prospective (or incoming) student who would be a great fit at Western? A recommendation from alumni and employees can support any new student and provide them a $500 scholarship their first year. (Western employees may not recommend a spouse or dependent receiving tuition benefits).

  • Any Western alumni/employee may nominate only one student per academic year to receive the $500 scholarship (distributed $250 per semester).
  • The scholarship is good for the first year only and is non-renewable.
  • The recommended student must be a full-time undergraduate student, attending Western for the first time.

The applicant must fill out the application form found here. The nominating alumni/employee must fill out the application form and submit the required documents by June 1. The recommended student must meet university admissions acceptance standards and complete the Free Application for Federal Student Aid (FAFSA).

The Presidential Promise is guaranteed to students who have received a scholarship through the Denver Scholarship Foundation (DSF) and/or GearUp—and are eligible for a Pell Grant.

For students who meet these criteria, Western will cover the cost of tuition and fees through the combination of federal, state and institutional aid. For more information on the Presidential Promise, visit our scholarships page.

Description

The Western Presidential Honors Scholarships, established by the Jack and Marilyn MacAllister Foundation shall be an elite class of scholarships awarded to Western’s highest achieving and most deserving students, celebrating the ideals of academic excellence and service to the campus and community. Recipients of the Scholarships will be members of the Western Colorado University Honors Program.

There are eight Presidential Honors Scholarships of $2500 each. Each year two new Presidential Honors Scholarships will be awarded to two incoming freshmen.

Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.

For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.

Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student’s GPA and ACT/SAT scores. Visit our Net Price Calculator at western.edu/cost to determine whether you qualify for a merit scholarship.

For more information about merit scholarships at Western, visit our scholarships page.

Get Involved

Take your education beyond the classroom.

Get the hands-on learning experience you need to apply your knowledge and launch your career.

  • KWSB Radio: On air since 1968, KWSB is student driven, student staffed and open to anyone who wants to have their own radio show.
  • Mountaineer Media: A student-run media production group specializing in short films, screenings and storytelling abilities.
  • Taylor Media Center: Houses film production studios, audio production studios and more.
  • Top o’ the World Newspaper: Monthly paper composed by students offering opportunities in newswriting, photography, editing, designing and advertising sales.
  • Western Theatre Company: A co-curricular program and student-run producing board that oversee and provide quality live performances to the campus and Gunnison community.

A platform to engage

KWSB is a noncommercial educational (NCE) station licensed by the Federal Communications Commission to the Trustees of Western Colorado University. Students operate and manage the station and program it to serve the student body of Western, the community of Gunnison and the broader internet audience.

News & Research

Western adding new minors, emphases to curriculum for 2018-19

Western adding new minors, emphases to curriculum for 2018-19

Read More about Western adding new minors, emphases to curriculum for 2018-19

Department Chairperson

Jack Lucido, MFA

Professor of Communication Arts, Director of Film Studies, Chair of CALL Department

Administrative Assistant

Cindy Petito

Administrative Assistant II

Contact Information

970.943.2025

970.943.2028

Campus Location

Western Colorado University
Taylor Hall 216
1 Western Way
Gunnison, CO 81231

Take the Next Step

Apply to Western

Apply to Western

We understand that applying to a university can be daunting, which is why we make our admission process as simple and straightforward as possible. Learn more about applying to your program of choice at Western.

Visit Western

Visit Western

The best way to find out what makes Western such a special place is to experience it for yourself. Our student-led tours give you an insider’s perspective on everything from academics to student life.

Alumni Community

Alumni Community

We keep the Mountaineer spirit going strong within our alumni community. Whether getting together with friends at an annual event, making a donation or mentoring a student, graduates continue to play an important role in the Western community.