The graduate certificate in Marketing and Branding in the Outdoor Industry provides the analytic and technical skills professionals need to address today’s complex marketing issues in the outdoor industry.
Program Overview
Create compelling, outdoor-focused brand identity.
The nine-credit graduate certificate in Marketing and Branding in the Outdoor Industry is designed to provide leadership education to working professionals in the outdoor industry.
The certificate focuses on industry-specific content to enable professionals to develop the capacity and skill necessary to effectively and strategically lead marketing efforts for their organizations, better understand consumer behavior, manage and measure marketing campaigns, and enhance sales performance to derive better business value in the outdoor industry.
This program is designed to be completed in 12-18 months and class sessions are held online and in the evening to allow working professionals an opportunity to gain specialized education and advance their careers in the Outdoor Industry.
Professional Development
Enhance your industry knowledge and prepare to grow a niche skillset in the outdoor industry
Program Requirements
At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.
Careers
Take the first steps toward your academic and personal growth.
Fostering your intellectual development is the primary focus of every academic program at Western. Our professors and Office of Career Services will help you identify your strengths, hone your skills, define your goals, and prepare for a fulfilling and enriched life after graduation.
Outdoor Industry MBA Network
Outdoor Industry MBA (OIMBA) students have completed over 18,000 hours of projects serving organizations across Colorado, the American West, and as far as France. Together, faculty, students and outdoor professionals come together at Western to tackle the most pressing issues facing our industry such as inclusivity, health and wellness, public lands protection, livable wages, and sustainability.
A program for professionals
This certificate is completed 100% online and in the evenings, allowing working professionals to accommodate their existing career and personal responsibilities.
News & Research
Department Information
Outdoor Industry MBA
Program Director
Jennifer Tucker Visitacion, MBADirector, Outdoor Industry MBA; Lecturer in the School of Business
Campus Location
1 Western Way, Borick Business Building 252, Gunnison, CO 81231
