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An outdoor industry MBA faculty member hikes the Judd Falls trail wearing a Western cotopaxi backpack. Mt. Crested Butte can be seen in the background.

Marketing and Branding in the Outdoor Industry

Degree Type

Graduate Certificate

Department

Outdoor Industry MBA

The graduate certificate in Marketing and Branding in the Outdoor Industry provides the analytic and technical skills professionals need to address today’s complex marketing issues in the outdoor industry.

Program Overview

Two students look at a rack of mountain bikes in a gear shop.

Create compelling, outdoor-focused brand identity.

The nine-credit graduate certificate in Marketing and Branding in the Outdoor Industry is designed to provide leadership education to working professionals in the outdoor industry.

The certificate focuses on industry-specific content to enable professionals to develop the capacity and skill necessary to effectively and strategically lead marketing efforts for their organizations, better understand consumer behavior, manage and measure marketing campaigns, and enhance sales performance to derive better business value in the outdoor industry.

This program is designed to be completed in 12-18 months and class sessions are held online and in the evening to allow working professionals an opportunity to gain specialized education and advance their careers in the Outdoor Industry.

Professional Development

Enhance your industry knowledge and prepare to grow a niche skillset in the outdoor industry

Program Requirements

At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.

Program Requirements 

9 credits are required, including:

Course List
Code Title Credits
MBA 606Marketing and Brand Strategy in the Outdoor Industry3
MBA 614Sales and Customer Experience3
MBA 697SPECIAL TOPICS3
Total Credits9

Careers


Top Skills

  • Brand Positioning
  • Brand Strategy
  • Communication
  • Customer Behavior
  • Marketing Campaigns
  • Outdoor Industry Marketing



Career Pathways

  • Brand Manager
  • Brand Strategist
  • Content Marketing Manager
  • Marketing Director
  • Marketing Manager
  • Product Marketing Manager

Take the first steps toward your academic and personal growth.

Fostering your intellectual development is the primary focus of every academic program at Western. Our professors and Office of Career Services will help you identify your strengths, hone your skills, define your goals, and prepare for a fulfilling and enriched life after graduation. Wondering how you can apply your program of choice to your intellectual and personal journey? Check out our “What Can I Do With This Major?” tool to explore the diverse opportunities and pathways within any degree program.

Outdoor Industry MBA Network

An outdoor inudstry MBA student and faculty member look at ski boots in the Blister Review show room

Outdoor Industry MBA (OIMBA) students have completed over 18,000 hours of projects serving organizations across Colorado, the American West, and as far as France. Together, faculty, students and outdoor professionals come together at Western to tackle the most pressing issues facing our industry such as inclusivity, health and wellness, public lands protection, livable wages, and sustainability.

Learn More

A program for professionals

This certificate is completed 100% online and in the evenings, allowing working professionals to accommodate their existing career and personal responsibilities.

News & Research

Western Earns Accreditation from the Higher Learning Commission

Western Earns Accreditation from the Higher Learning Commission

Read More about Western Earns Accreditation from the Higher Learning Commission

Department Information

Outdoor Industry MBA

Program Director

Jennifer Tucker Visitacion, MBA

Director, Outdoor Industry MBA; Lecturer in the School of Business

Campus Location

1 Western Way, Borick Business Building 252, Gunnison, CO 81231

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