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Marketing and Branding in the Outdoor Industry

Marketing and Branding in the Outdoor Industry

Degree Type

Graduate Certificate

Department

Outdoor Industry MBA

The graduate certificate in Marketing and Branding in the Outdoor Industry provides the analytic and technical skills professionals need to address today’s complex marketing issues in the outdoor industry.

Program Overview

Marketing and Branding in the Outdoor Industry

Create compelling, outdoor-focused brand identity.

The nine-credit graduate certificate in Marketing and Branding in the Outdoor Industry is designed to provide leadership education to working professionals in the outdoor industry.

The certificate focuses on industry-specific content to enable professionals to develop the capacity and skill necessary to effectively and strategically lead marketing efforts for their organizations, better understand consumer behavior, manage and measure marketing campaigns, and enhance sales performance to derive better business value in the outdoor industry.

This program is designed to be completed in 12-18 months and class sessions are held online and in the evening to allow working professionals an opportunity to gain specialized education and advance their careers in the Outdoor Industry.

Professional Development

Enhance your industry knowledge and prepare to grow a niche skillset in the outdoor industry

Program Requirements

At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.

Program Requirements 

9 credits are required, including:

Course List
Code Title Credits
MBA 606Marketing and Brand Strategy in the Outdoor Industry3
MBA 614Sales and Customer Experience3
MBA 697Special Topics3
Total Credits9

Careers

Take the first steps toward your dream career.

Career preparation is the primary focus of every academic program at Western. Our professors and Office of Career Services will help you identify your strengths, hone your skills, define your goals, and prepare for a fulfilling role in hundreds of professional fields after graduation.

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The data is automatically collected by Lightcast, a firm that sources job market data. The statistics illustrate general trends in U.S. careers, but do not precisely represent every job and salary.

Outdoor Industry MBA Network

Marketing and Branding in the Outdoor Industry

Outdoor Industry MBA (OIMBA) students have completed over 18,000 hours of projects serving organizations across Colorado, the American West, and as far as France. Together, faculty, students and outdoor professionals come together at Western to tackle the most pressing issues facing our industry such as inclusivity, health and wellness, public lands protection, livable wages, and sustainability.

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A program for professionals

This certificate is completed 100% online and in the evenings, allowing working professionals to accommodate their existing career and personal responsibilities.

Department Information

Outdoor Industry MBA

Program Director

Jennifer DeBoer, Ph.D.

Director, Outdoor Industry MBA; Assistant Professor of Business Administration - Strategy; Graduate Faculty for Outdoor Industry MBA

Contact Information

970.943.2271

jdeboer@western.edu

Campus Location

1 Western Way, Borick Business Building 223, Gunnison, CO 81231

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Marketing and Branding in the Outdoor Industry

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