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Business Development Essentials

Bachelor of Arts

Degree Type

Minor

Department

School of Business

The Business Development Essentials minor will help you view your primary academic area through a business-focused lens and gain an understanding of how to plan for, launch, and manage a successful business.

Program Overview

Prospective students participating in Borick Scholars Weekend present their projects to a panel of business professors.

Turn your business dreams into reality.

The 21-credit Business Development Essentials minor serves as an opportunity for you to complement your chosen major with a specialized program that instills deep understanding of business creation and management. This program provides a structured curriculum that covers key aspects of entrepreneurship including business planning, marketing strategies, financial management, and practical skills necessary for enterprise development. By completing this minor, you’ll gain the confidence and expertise required to transform your innovative ideas into a viable and sustainable business.

Tools for success

Creating a business can be challenging, but the Business Development Essentials minor will prepare you with the skillset you need to prepare for any obstacles you might face while managing a new business.

Program Requirements

At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.

A minimum of 21 credits is required, including the six required courses plus one elective course from the list below:

Course List
Code Title Credits
BUAD 185Business Communication3
BUAD 210Legal Environment of Business3
BUAD 270Principles of Marketing3
BUAD 275Design Your Life3
BUAD 343Sales I3
BUAD 350Human Resource Management3
One of the following:3
BUAD 327
Social Media Marketing
BUAD 335
Marketing Communications
BUAD 355
Finance for the Non-Financial Manager
BUAD 375
Applied Design Thinking & Innovation
Total Credits21

Careers


Top Skills

  • Attention to Detail
  • Communication
  • Leadership
  • Marketing
  • Market Research
  • Problem Solving



Career Pathways

  • Business Continuity Planner
  • Business Intelligence Analyst
  • Entrepreneur
  • General Operations Manager
  • Management Analyst
  • Supply Chain Manager

Take the first steps toward your academic and personal growth.

Fostering your intellectual development is the primary focus of every academic program at Western. Our professors and Office of Career Services will help you identify your strengths, hone your skills, define your goals, and prepare for a fulfilling and enriched life after graduation. Wondering how you can apply your program of choice to your intellectual and personal journey? Check out our “What Can I Do With This Major?” tool to explore the diverse opportunities and pathways within any degree program.

Scholarships

Western’s Scholarship Application portal allows you to search for, apply to and manage your scholarship opportunities. This platform houses over 300+ departmental and privately funded scholarship opportunities available to both new and returning students. Through the scholarship portal, students may identify scholarship opportunities based on academic program, campus involvement, academic standing, specific keywords and more. Students may click below to begin learning about what scholarship opportunities are available to them.

Please check individual scholarship opportunity start dates and deadlines as there are exceptions.

Find your scholarships!

Western’s Scholarship Application portal allows you to search for, apply to and manage your scholarship opportunities. This platform houses over 300+ departmental and privately funded scholarship opportunities available to both new and returning students. Through the scholarship portal, students may identify scholarship opportunities based on academic program, campus involvement, academic standing, specific keywords and more. Students may click below to begin learning about what scholarship opportunities are available to them.

Please check individual scholarship opportunity start dates and deadlines as there are exceptions.

Find your scholarships!

Alumni Association Future Alumni Scholarship

The Alumni Association Scholarship is a one-time scholarship of $1,000 and is applicable for the student’s junior or senior year at Western.

Any child or grandchild of an alumni is eligible to receive the Future Alumni Scholarship.

  • This is a one-time non-renewable scholarship of $1,000.
  • Only one Future Alumni Scholarship will be awarded per academic year.
  • GPA must be 3.2 or above (college).

Due date has been extended to April 30 for 2024. An Alumni selection committee, appointed by the Alumni Advisory Council, will review applicants and select awardee by June 1.

Apply

Alumni Legacy Scholarship

The Alumni Legacy Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western (incoming freshman or new transfer students are eligible).

Do you have a son or daughter looking at college? Have they considered attending Western? As an alumni, your son, daughter and/or grandchildren are eligible for certain benefits distributed through this scholarship, as follows:

  • This is a one-time scholarship of $1,000.
  • Nominee must be an incoming first-year student or new transfer.
  • The cost of orientation is reduced by half (a $45 value).
  • The admission application fee is waived (a $30 value).
  • GPA must be 2.5 or above (high school or college of transfer).

The applicant must fill out the application form found below. Application forms are accepted year-round. If the applicant meets the GPA guidelines, the scholarship will be awarded.

Apply

Mountaineer Alumni Recommendation Scholarship

The Mountaineer Alumni Recommendation Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western. This scholarship is not available to midyear transfers or students beginning in the spring semester.

Are you an alumni or employee of Western and know a prospective (or incoming) student who would be a great fit at Western? A recommendation from alumni and employees can support any new student and provide them a $500 scholarship their first year. (Western employees may not recommend a spouse or dependent receiving tuition benefits).

  • Any Western alumni/employee may nominate only one student per academic year to receive the $500 scholarship (distributed $250 per semester).
  • The scholarship is good for the first year only and is non-renewable.
  • The recommended student must be a full-time undergraduate student, attending Western for the first time.

The applicant must fill out the application form found here. The nominating alumni/employee must fill out the application form and submit the required documents by June 1. The recommended student must meet university admissions acceptance standards and complete the Free Application for Federal Student Aid (FAFSA).

The Presidential Promise is guaranteed to students who have received a scholarship through the Denver Scholarship Foundation (DSF) and/or GearUp—and are eligible for a Pell Grant.

For students who meet these criteria, Western will cover the cost of tuition and fees through the combination of federal, state and institutional aid. For more information on the Presidential Promise, visit our scholarships page.

Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.

For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.

Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student’s GPA and ACT/SAT scores. Visit our Net Price Calculator at western.edu/cost to determine whether you qualify for a merit scholarship.

For more information about merit scholarships at Western, visit our scholarships page.

Get Involved

A student shakes hands with an employer at a career fair.

Make your time at Western a transformative experience.

  • Career Fairs: Connect with future employers during the various career fairs in the School of Business and around Colorado.
  • ICELab: The Innovation + Creativity + Entrepreneurship (ICE) Lab on upper campus is a space that provides startups and expanding businesses with the materials and support needed to succeed.
  • Office of Career Success: Business students have a department-specific career services professional.
  • Study Abroad: Experience Harlaxton College in the English Midlands.

A practical and personal approach

With engaging faculty and opportunities for hands-on learning, the Business Development Essentials minor will help you learn not only how to implement fundamental business concepts, but also how to network and make industry connections.

Department Information

School of Business

Associate Dean

Paula Mann, CPA

Associate Dean of the School of Business, Assistant Professor of Accounting

Contact Information

970.943.2231

Campus Location

Western Colorado University
Borick Business Building 223
1 Western Way
Gunnison, CO 81231

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