Business Communication

Bachelor of Arts

Degree Type

Major

Department

Adult Degree Completion

It’s time to move ahead. Effective communication is key for establishing and maintaining a successful organization. Western’s Business Communication Adult Degree Completion program combines the logistics of business with the finesse of communication to create a versatile degree, setting you on the path to success in a fulfilling career.

Program Overview

Become fluent in the language of business

Learn how to craft and share engaging messages for the audiences you want. Business Communication is about day-to-day business operations, as well as improving relationships, through the use of effective communication. After graduation, use your skillset to pursue career opportunities in public relations, organizational communication, marketing, strategic management, content creation and more.

Capture your audiences.

The Business Communication program teaches you how to craft messages that engage with internal and external audiences in a meaningful and impactful way.

Program Requirements

At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.

Program Requirements

A 48-credit comprehensive business emphasis with attention to communication and messaging strategies for improving workplace outcomes.

ACC 201Introduction to Financial Accounting3
ADC 300Degree to Career Success1
ADC 490Capstone3
BUAD 185Business Communication3
BUAD 270Principles of Marketing3
BUAD 300Business Ethics3
BUAD 333Organizational Behavior3
BUAD 335Marketing Communications3
BUAD 350Human Resource Management3
BUAD 355Finance for the Non-Financial Manager3
BUAD 397Special Topics (Introduction to Sales)2
COM 274Public Relations Communication3
COM 346Multimedia Communication3
COM 371Small Group and Conflict Management3
COM 375Social Media Skills3
COM 377Intercultural Communication in the Digital Age3
ENG 302Technical Writing3
Total Credits48

Digital Marketing Specialization (optional with Business Communication major):  

ART 173Foundation Design: Digital Art and Design3
BUAD 327Social Media Marketing3
BUAD 345Consumer Behavior3
COM 474Campaign Planning in Advertising and Public Information3
Plan of Study Grid
Year One
FallCredits
ADC 300 Degree to Career Success 1
BUAD 185 Business Communication 3
COM 274 Public Relations Communication 3
 Credits7
Spring
BUAD 270 Principles of Marketing 3
COM 375 Social Media Skills 3
 Credits6
Summer
COM 377 Intercultural Communication in the Digital Age 3
ENG 302 Technical Writing 3
 Credits6
Year Two
Fall
ACC 201 Introduction to Financial Accounting 3
BUAD 333 Organizational Behavior 3
 Credits6
Spring
BUAD 335 Marketing Communications 3
COM 346 Multimedia Communication 3
 Credits6
Summer
BUAD 300 Business Ethics 3
 Credits3
Year Three
Fall
BUAD 355 Finance for the Non-Financial Manager 3
COM 371 Small Group and Conflict Management 3
 Credits6
Spring
BUAD 350 Human Resource Management 3
ADC 490 Capstone 3
 Credits6
 Total Credits46

Optional Digital Marketing Specialization

Plan of Study Grid
Year Four
FallCredits
ART 173 Foundation Design: Digital Art and Design 3
BUAD 327 Social Media Marketing 3
 Credits6
Spring
BUAD 345 Consumer Behavior 3
 Credits3
Summer
COM 474 Campaign Planning in Advertising and Public Information 3
 Credits3
 Total Credits12

Careers

Career preparation starts your first year at Western and is the primary focus of every degree.

Visit Career Services in Library 120 or online to discover your interests, define your goals, and land the career of your dreams.

The data below is automatically collected by Burning Glass Technologies, a firm that sources job market data and provides analytics. The statistics illustrate general trends in U.S. careers, but do not precisely represent every job and salary.

Scholarships

Eligibility

  • ADC students enrolled in 15 credits or more per school year in ADC program
  • 2.75 cumulative GPA or greater

Description

This is a $1500 per student scholarship awarded annually for two years, to be applied to tuition and fees.

Selected by: The ADC Program

Application:

No scholarship application is needed but students must be admitted into ADC and apply for financial aid to receive award. Contact ADC for scholarship deadline and information. 970-943-3885, adc@western.edu

 

Beyond The Classroom

Take your education to the workplace.

Our dedicated faculty and support teams are experts in online education, giving you personalized assistance for planning, coursework and more. Online learning resources are also available 24 hours a day.

Understanding the world of business

A strong awareness of standard business operations helps you view communication through a business-oriented lens and allow you to write messages that promote the success of any organization.

News & Research

Western Adult Degree Completion Student

A Second Chance for Students Pursuing their Bachelor’s Degree

Read More

Additional Resources

Financial Aid

Western is committed to low tuition costs, and we are ready to help you find the most efficient path to your degree.

Learn More

How it Works

Adult Degree Completion helps adults with some college education complete their bachelor’s degree in an affordable and accessible setting.

Learn More

Department Information

Adult Degree Completion

Department Chairperson

Terry Schliesman, Ph.D.

Professor of Communication Arts, Director of Adult Degree Completion

Director of Extended Studies

Kirky Swift

Director of Extended Studies

Contact Information

970.943. 2885

adc@western.edu

Campus Location

Western Colorado University

Taylor Hall 303
1 Western Way
Gunnison, CO 81231