It’s time to move ahead. Effective communication is key for establishing and maintaining a successful organization. Western’s Business Communication Adult Degree Completion program combines the logistics of business with the finesse of communication to create a versatile degree, setting you on the path to success in a fulfilling career.
Program Overview
Become fluent in the language of business
Learn how to craft and share engaging messages for the audiences you want. Business Communication is about day-to-day business operations, as well as improving relationships, through the use of effective communication. After graduation, use your skillset to pursue career opportunities in public relations, organizational communication, marketing, strategic management, content creation and more.
Capture your audiences.
The Business Communication program teaches you how to craft messages that engage with internal and external audiences in a meaningful and impactful way.
Program Requirements
At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.
Program Requirements
A 48-credit comprehensive business emphasis with attention to communication and messaging strategies for improving workplace outcomes.
| Code | Title | Credits |
|---|---|---|
| ACC 201 | Introduction to Financial Accounting | 3 |
| ADC 300 | Degree to Career Success | 1 |
| ADC 490 | Capstone | 3 |
| BUAD 185 | Business Communication | 3 |
| BUAD 270 | Principles of Marketing | 3 |
| BUAD 300 | Business Ethics | 3 |
| BUAD 333 | Organizational Behavior | 3 |
| BUAD 335 | Marketing Communications | 3 |
| BUAD 350 | Human Resource Management | 3 |
| BUAD 355 | Finance for the Non-Financial Manager | 3 |
| BUAD 397 | Special Topics (Introduction to Sales) | 2 |
| COM 274 | Public Relations Communication | 3 |
| COM 346 | Multimedia Communication | 3 |
| COM 371 | Small Group and Conflict Management | 3 |
| COM 375 | Social Media Skills | 3 |
| COM 377 | Intercultural Communication in the Digital Age | 3 |
| ENG 302 | Technical Writing | 3 |
| Total Credits | 48 | |
Digital Marketing Specialization (optional with Business Communication major):
| Code | Title | Credits |
|---|---|---|
| ART 173 | Foundation Design: Digital Art and Design | 3 |
| BUAD 327 | Social Media Marketing | 3 |
| BUAD 345 | Consumer Behavior | 3 |
| COM 474 | Campaign Planning in Advertising and Public Information | 3 |
| Year One | ||
|---|---|---|
| Fall | Credits | |
| ADC 300 | Degree to Career Success | 1 |
| BUAD 185 | Business Communication | 3 |
| COM 274 | Public Relations Communication | 3 |
| Credits | 7 | |
| Spring | ||
| BUAD 270 | Principles of Marketing | 3 |
| COM 375 | Social Media Skills | 3 |
| Credits | 6 | |
| Summer | ||
| COM 377 | Intercultural Communication in the Digital Age | 3 |
| ENG 302 | Technical Writing | 3 |
| Credits | 6 | |
| Year Two | ||
| Fall | ||
| ACC 201 | Introduction to Financial Accounting | 3 |
| BUAD 333 | Organizational Behavior | 3 |
| Credits | 6 | |
| Spring | ||
| BUAD 335 | Marketing Communications | 3 |
| COM 346 | Multimedia Communication | 3 |
| Credits | 6 | |
| Summer | ||
| BUAD 300 | Business Ethics | 3 |
| Credits | 3 | |
| Year Three | ||
| Fall | ||
| BUAD 355 | Finance for the Non-Financial Manager | 3 |
| COM 371 | Small Group and Conflict Management | 3 |
| Credits | 6 | |
| Spring | ||
| BUAD 350 | Human Resource Management | 3 |
| ADC 490 | Capstone | 3 |
| Credits | 6 | |
| Total Credits | 46 | |
Optional Digital Marketing Specialization
| Year Four | ||
|---|---|---|
| Fall | Credits | |
| ART 173 | Foundation Design: Digital Art and Design | 3 |
| BUAD 327 | Social Media Marketing | 3 |
| Credits | 6 | |
| Spring | ||
| BUAD 345 | Consumer Behavior | 3 |
| Credits | 3 | |
| Summer | ||
| COM 474 | Campaign Planning in Advertising and Public Information | 3 |
| Credits | 3 | |
| Total Credits | 12 | |
Careers
Take the first steps toward your academic and personal growth.
Fostering your intellectual development is the primary focus of every academic program at Western. Our professors and Office of Career Services will help you identify your strengths, hone your skills, define your goals, and prepare for a fulfilling and enriched life after graduation. Wondering how you can apply your program of choice to your intellectual and personal journey? Check out our “What Can I Do With This Major?” tool to explore the diverse opportunities and pathways within any degree program.
Beyond The Classroom
Take your education to the workplace.
Our dedicated faculty and support teams are experts in online education, giving you personalized assistance for planning, coursework and more. Online learning resources are also available 24 hours a day.
Understanding the world of business
A strong awareness of standard business operations helps you view communication through a business-oriented lens and allow you to write messages that promote the success of any organization.
News & Research
Additional Resources
Department Information
Adult Degree Completion
Department Chairperson
Terry Schliesman, Ph.D.Adult Degree Completion Program Director
Adult Degree Completion Associate Director
Eliza Ekstrom SullivanAdult Degree Completion Associate Director
Campus Location
Western Colorado University
Taylor 303
1 Western Way
Gunnison, CO 81231
