Behind most iconic brands is an excellent strategic marketer. From Fortune 500 companies to small startups and nonprofits, all businesses rely heavily on marketers to turn their target audiences into loyal customers.
Master the art of turning a company into a legendary brand.
Marketers are managers, researchers, artists and communicators who seek to understand what people need and how to satisfy those needs in a profitable and valuable way. At Western Colorado University, we’ll prepare you for a wide range of careers including advertising, retail, government, and tech. You’ll learn how to analyze trends and changes in the marketplace, build a strong understanding of business best practices and gain real-world experience through internships. Through comprehensive coursework, you’ll become well-versed in brand strategy, consumer insights, analytics and how to work with different mediums like print, digital, social media and TV. The curriculum will also help you develop leadership and analytical skills to prepare you for a successful career working in the creative and collaborative field of marketing.
Become a marketing leader
Graduates from Western’s Marketing program are fully equipped for marketing jobs in the 21st century—planning, deploying, managing and measuring effective business strategies.
At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.
|BUAD 100||Business in Society||3||View|
|BUAD 300||Business Ethics||3||View|
|BUAD 311||Essential Excel Skills for the Workplace||3||View|
|BUAD 315||Business Law||3||View|
|BUAD 325||Management Information Systems||3||View|
|BUAD 327||Social Media Marketing||3||View|
|BUAD 335||Marketing Communications||3||View|
|BUAD 340||Global Business||3||View|
|BUAD 345||Consumer Behavior||3||View|
|BUAD 350||Human Resource Management||3||View|
|BUAD 425||Marketing Research||3||View|
|BUAD 491||Strategic Management||3||View|
|BUAD 499||Internship in Business Administration||1-6||View|
|COM 372||Issues Management||3||View|
|CS 160||Introduction to Web Design||3||View|
|ECON 201||Macroeconomics (GT-SS1)||3||View|
Career preparation starts your first year at Western and is the primary focus of every degree.
Visit Career Services in Library 120 or online to discover your interests, define your goals, and land the career of your dreams.
The data below is automatically collected by Burning Glass Technologies, a firm that sources job market data and provides analytics. The statistics illustrate general trends in U.S. careers, but do not precisely represent every job and salary.
Alumni Association Future Alumni ScholarshipThe Alumni Association Scholarship is a one-time scholarship of $1,000 and is applicable for the student’s junior or senior year at Western. Any child or grandchild of an alumni is eligible to receive the Future Alumni Scholarship.
- This is a one-time non-renewable scholarship of $1,000.
- Only one Future Alumni Scholarship will be awarded per academic year.
- GPA must be 3.2 or above (college).
Alumni Legacy Scholarship
The Alumni Legacy Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western (incoming freshman or new transfer students are eligible).
Do you have a son or daughter looking at college? Have they considered attending Western? As an alumni, your son, daughter and/or grandchildren are eligible for certain benefits distributed through this scholarship, as follows:
- This is a one-time scholarship of $1,000.
- Nominee must be an incoming freshman or new transfer.
- The cost of orientation is reduced by half (a $45 value).
- The admission application fee is waived (a $30 value).
- GPA must be 2.0 or above (high school or college of transfer).
The applicant must fill out the application form found here (click). Application forms are accepted year-round. If the applicant meets the GPA guidelines, the scholarship will be awarded.
Mountaineer Alumni Recommendation Scholarship
The Mountaineer Alumni Recommendation Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western. This scholarship is not available to midyear transfers or students beginning in the spring semester.
Are you an alumni or employee of Western and know a prospective (or incoming) student who would be a great fit at Western? A recommendation from alumni and employees can support any new student and provide them a $500 scholarship their first year. (Western employees may not recommend a spouse or dependent receiving tuition benefits).
- Any Western alumni/employee may nominate only one student per academic year to receive the $500 scholarship (distributed $250 per semester).
- The scholarship is good for the first year only and is non-renewable.
- The recommended student must be a full-time undergraduate student, attending Western for the first time.
The applicant must fill out the application form found here. The nominating alumni/employee must fill out the application form and submit the required documents by June 1. The recommended student must meet university admissions acceptance standards and complete the Free Application for Federal Student Aid (FAFSA).
The Western Presidential Honors Scholarships, established by the Jack and Marilyn MacAllister Foundation shall be an elite class of scholarships awarded to Western's highest achieving and most deserving students, celebrating the ideals of academic excellence and service to the campus and community. Recipients of the Scholarships will be members of the Western Colorado University Honors Program.
There are eight Presidential Honors Scholarships of $2500 each. Each year two new Presidential Honors Scholarships will be awarded to two incoming freshmen.
Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.
For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.
Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student's GPA and ACT/SAT scores. Visit our Net Price Calculator at western.edu/cost to determine whether you qualify for a merit scholarship.
For more information about merit scholarships at Western, visit our scholarships page.
Expand your community and your network.
There are so many ways that you can maximize your educational experience at Western. Take advantage of these opportunities to advance your career.
- Career Fairs: Connect with future employers during the various career fairs in the School of Business and around Colorado.
- ICELab: The Innovation + Creativity + Entrepreneurship (ICE) Lab on upper campus is a space that provides startups and expanding businesses with the materials and support needed to succeed.
- Office of Career Success: Business students have a department-specific career services professional.
- Study Abroad: Experience Harlaxton College in the English Midlands.
Marketing students develop skills in defining research problems, designing surveys, experiments, and observational studies, managing data collection, performing data analysis, and communicating results.
Western Colorado University
Borick Business Building 223
1 Western Way
Gunnison, CO 81231