Bachelor of Arts

Degree Type



School of Business

Behind most iconic brands is an excellent strategic marketer. From Fortune 500 companies to small startups and nonprofits, all businesses rely heavily on marketers to turn their target audiences into loyal customers.

Program Overview

Master the art of turning a company into a legendary brand.

Marketers are managers, researchers, artists and communicators who seek to understand what people need and how to satisfy those needs in a profitable and valuable way. At Western Colorado University, we’ll prepare you for a wide range of careers including advertising, retail, government, and tech. You’ll learn how to analyze trends and changes in the marketplace, build a strong understanding of business best practices and gain real-world experience through internships. Through comprehensive coursework, you’ll become well-versed in brand strategy, consumer insights, analytics and how to work with different mediums like print, digital, social media and TV. The curriculum will also help you develop leadership and analytical skills to prepare you for a successful career working in the creative and collaborative field of marketing.

Become a marketing leader

Graduates from Western’s Marketing program are fully equipped for marketing jobs in the 21st century—planning, deploying, managing and measuring effective business strategies.


Code Title Credits Description
BUAD 100 Business in Society 3 View
BUAD 300 Business Ethics 3 View
BUAD 311 Essential Excel Skills for the Workplace 3 View
BUAD 315 Business Law 3 View
BUAD 325 Management Information Systems 3 View
BUAD 327 Social Media Marketing 3 View
BUAD 335 Marketing Communications 3 View
BUAD 340 Global Business 3 View
BUAD 345 Consumer Behavior 3 View
BUAD 350 Human Resource Management 3 View
BUAD 425 Marketing Research 3 View
BUAD 491 Strategic Management 3 View
BUAD 499 Internship in Business Administration 1-6 View
COM 372 Issues Management 3 View
CS 160 Introduction to Web Design 3 View
ECON 201 Macroeconomics (GT-SS1) 3 View


Career preparation starts your first year at Western and is the primary focus of every degree.

Visit Career Services in Library 120 or online to discover your interests, define your goals, and land the career of your dreams.

The data below is automatically collected by Burning Glass Technologies, a firm that sources job market data and provides analytics. The statistics illustrate general trends in U.S. careers, but do not precisely represent every job and salary.


Mountaineer Alumni Recommendation Scholarship

The Mountaineer Alumni Recommendation Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western. This scholarship is not available to midyear transfers or students beginning in the spring semester.

Are you an alumni or employee of Western and know a prospective (or incoming) student who would be a great fit at Western? A recommendation from alumni and employees can support any new student and provide them a $500 scholarship their first year. (Western employees may not recommend a spouse or dependent receiving tuition benefits).

  • Any Western alumni/employee may nominate only one student per academic year to receive the $500 scholarship (distributed $250 per semester).
  • The scholarship is good for the first year only and is non-renewable.
  • The recommended student must be a full-time undergraduate student, attending Western for the first time.

The applicant must fill out the application form found here. The nominating alumni/employee must fill out the application form and submit the required documents by June 1. The recommended student must meet university admissions acceptance standards and complete the Free Application for Federal Student Aid (FAFSA).

The Presidential Promise is guaranteed to students who have received a scholarship through the Denver Scholarship Foundation (DSF) and/or GearUp—and are eligible for a Pell Grant. For students who meet these criteria, Western will cover the cost of tuition and fees through the combination of federal, state and institutional aid. For more information on the Presidential Promise, visit our scholarships page.

Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.

For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.

Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student's GPA and ACT/SAT scores. Visit our Net Price Calculator at to determine whether you qualify for a merit scholarship.

For more information about merit scholarships at Western, visit our scholarships page.

News & Research

Western alums land ‘Dream Job’ with

Western alums land ‘Dream Job’ with

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Pair of Western graduates profiled in Careers in Professional Selling magazine

Pair of Western graduates profiled in Careers in Professional Selling magazine

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Western hires world-renowned novelist and publisher

Western hires world-renowned novelist and publisher

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Business students seek to elevate leadership at Western

Business students seek to elevate leadership at Western

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Get Involved

Expand your community and your network.

There are so many ways that you can maximize your educational experience at Western. Take advantage of these opportunities to advance your career.

  • Career Fairs: Connect with future employers during the various career fairs in the School of Business and around Colorado.
  • ICELab: The Innovation + Creativity + Entrepreneurship (ICE) Lab on upper campus is a space that provides startups and expanding businesses with the materials and support needed to succeed.
  • Office of Career Success: Business students have a department-specific career services professional.
  • Study Abroad: Experience Harlaxton College in the English Midlands.

Data-driven marketing

Marketing students develop skills in defining research problems, designing surveys, experiments, and observational studies, managing data collection, performing data analysis, and communicating results.

Department Information

School of Business


Peter Sherman, Ph.D.

Dean of School of Business

Program Coordinator

Veronica Wilde

Program Coordinator

Graduate Program Coordinator

Jordan L’Heureux

Program Coordinator, Outdoor Industry MBA

Campus Location

Western Colorado University
Borick Business BUilding 213
1 Wester Way
Gunnison, CO 81231