Marketing

Bachelor of Arts

Degree Type

Emphasis

Department

School of Business

Behind most iconic brands is an excellent strategic marketer. From Fortune 500 companies to small startups and nonprofits, all businesses rely heavily on marketers to turn their target audiences into loyal customers.

Program Overview

Master the art of turning a company into a legendary brand.

Marketers are managers, researchers, artists and communicators who seek to understand what people need and how to satisfy those needs in a profitable and valuable way. At Western Colorado University, we’ll prepare you for a wide range of careers including advertising, retail, government, and tech. You’ll learn how to analyze trends and changes in the marketplace, build a strong understanding of business best practices and gain real-world experience through internships. Through comprehensive coursework, you’ll become well-versed in brand strategy, consumer insights, analytics and how to work with different mediums like print, digital, social media and TV. The curriculum will also help you develop leadership and analytical skills to prepare you for a successful career working in the creative and collaborative field of marketing.

The Professional Selling Program provides students with skills and experience to launch a successful career in sales, while developing the sales leaders of tomorrow. The professional selling courses provide students with the necessary interpersonal communication, sales management and leadership skills to be successful in a sales career. All students receive personal mentoring from top industry sales experts and will represent Western in nationally recognized sales competitions.

Become a marketing leader

Graduates from Western’s Marketing program are fully equipped for marketing jobs in the 21st century—planning, deploying, managing and measuring effective business strategies.

Program Requirements

At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.

Program Requirements

A minimum of 63 credits is required, including the 21-credit Base Curriculum, the 15- credit Business Administration Nucleus:

Base Curriculum
ACC 201Introduction to Financial Accounting3
ACC 202Introduction to Managerial Accounting3
ECON 201Macroeconomics (GT-SS1)3
ECON 202Microeconomics3
Select one of the following mathematics courses:3-4
MATH 140
College Algebra (GT-MA1)
MATH 141
Precalculus (GT-MA1)
MATH 151
Calculus I (GT-MA1)
One of the following:3
BUAD 220
Spreadsheets and Analysis
CS 120
Professional Computer Skills
One of the following:3
MATH 213
Probability and Statistics
ECON 216
Statistics for Business and Economics
Total Credits21-22

The 15-credit Business Administration Nucleus forms the core for each of the emphasis areas and also comprises the bulk of the Standard Program. It is important that the student achieve a high level of understanding of the basic fundamental concepts represented by these courses to be successful in the completion of the required upper- level course work and in their business career. If BUAD 350 Human Resource Management Human Resource Management is used to satisfy the requirements of the Business Administration Nucleus, then it cannot be used to satisfy the elective requirement within the major.

Business Administration Nucleus
BUAD 185Business Communication3
BUAD 210Legal Environment of Business3
BUAD 270Principles of Marketing3
BUAD 360Managerial Finance3
One of the following:3
BUAD 333
Organizational Behavior
BUAD 350
Human Resource Management
Total Credits15

And the following courses:

BUAD 327Social Media Marketing3
BUAD 335Marketing Communications3
BUAD 343Sales I3
BUAD 345Consumer Behavior3
BUAD 425Marketing Research3
BUAD 491Strategic Management3
Select nine credits of the following electives:9
BUAD 101
Business of Life 1
BUAD 150
Introduction to Hospitality 1
BUAD 300
Business Ethics
BUAD 311
Business Analytics
BUAD 315
Business Law
BUAD 325
Management Information Systems
BUAD 350
Human Resource Management
BUAD 384
Sales II
BUAD 428
Sales III
BUAD 499
Internship in Business Administration 1
CS 160
Introduction to Web Design
Total Credits27

Capstone Course Requirement

The following courses in the Business Administration Major fulfill the capstone course requirement: BUAD 491 STRATEGIC MANAGEMENT.

Graduation Requirements

Undergraduate programs require a minimum of 120 semester credits for graduation.  Of those 120 credits, 40 credits must be in upper-division courses (those marked 300 and above).  Fifteen of these 40 upper-division credits must be earned in courses that are part of the standard or comprehensive major program being pursued. 

Students are expected to review all graduation requirements, which can be found in the Western Undergraduate Catalog: Graduation Requirements

Plan of Study Grid
Year One
FallCredits
BUAD 101 Business of Life 3
ENG 102 Academic Writing (GT-CO1) 3
Gen Ed Natural Sciences w/lab 4
HWTR 100 First Year Seminar 1
MATH 140 College Algebra (GT-MA1) 3
 Credits14
Spring
ACC 201 Introduction to Financial Accounting 3
ECON 201 Macroeconomics (GT-SS1) 3
Gen Ed Natural Sciences w/lab 4
Gen Ed Area I 3
Gen Ed Area III 3
 Credits16
Year Two
Fall
ACC 202 Introduction to Managerial Accounting 3
COM 202 Academic Writing and Inquiry (GT-CO2) 3
ECON 216 Statistics for Business and Economics 3
Elective Elective 3
Gen Ed Area III 3
 Credits15
Spring
BUAD 220 Spreadsheets and Analysis 3
BUAD 270 Principles of Marketing 3
ECON 202 Microeconomics 3
Gen Ed Area I 3
Gen Ed Area III 3
 Credits15
Year Three
Fall
BUAD 185 Business Communication 3
BUAD 210 Legal Environment of Business 3
BUAD 343 Sales I 3
BUAD 345 Consumer Behavior 3
Elective Elective 3
 Credits15
Spring
BUAD 327 Social Media Marketing 3
BUAD 333
or BUAD 350
Organizational Behavior
or Human Resource Management
3
BUAD 335 Marketing Communications 3
Elective Elective 3
Elective Emphasis Elective 3
 Credits15
Summer
BUAD 499 Internship in Business Administration (optional, but recommended) 3
 Credits3
Year Four
Fall
BUAD 360 Managerial Finance 3
BUAD 425 Marketing Research 3
Elective Elective 9
 Credits15
Spring
BUAD 491 Strategic Management 3
Elective Elective 9
Elective Emphasis Elective 3
 Credits15
 Total Credits123

Spotlight

Marketing

Skyeler Smith

Student

“The professors here are really encouraging when it comes to making your time at Western unique. It has been so easy for me to take opportunities and it’s easy for anyone to start their own club.”

Careers

Career preparation starts your first year at Western and is the primary focus of every degree.

Visit Career Services in Library 120 or online to discover your interests, define your goals, and land the career of your dreams.

The data below is automatically collected by Burning Glass Technologies, a firm that sources job market data and provides analytics. The statistics illustrate general trends in U.S. careers, but do not precisely represent every job and salary.

Scholarships

Alumni Association Future Alumni Scholarship

The Alumni Association Scholarship is a one-time scholarship of $1,000 and is applicable for the student’s junior or senior year at Western.

Any child or grandchild of an alumni is eligible to receive the Future Alumni Scholarship.

  • This is a one-time non-renewable scholarship of $1,000.
  • Only one Future Alumni Scholarship will be awarded per academic year.
  • GPA must be 3.2 or above (college).

Due date has been extended to April 15 for 2021. An Alumni selection committee, appointed by the Alumni Advisory Board, will review applicants and select awardee by June 1.

Apply

Alumni Legacy Scholarship

The Alumni Legacy Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western (incoming freshman or new transfer students are eligible).

Do you have a son or daughter looking at college? Have they considered attending Western? As an alumni, your son, daughter and/or grandchildren are eligible for certain benefits distributed through this scholarship, as follows:

  • This is a one-time scholarship of $1,000.
  • Nominee must be an incoming freshman or new transfer.
  • The cost of orientation is reduced by half (a $45 value).
  • The admission application fee is waived (a $30 value).
  • GPA must be 2.5 or above (high school or college of transfer).

The applicant must fill out the application form found here (click). Application forms are accepted year-round. If the applicant meets the GPA guidelines, the scholarship will be awarded.

Apply

Mountaineer Alumni Recommendation Scholarship

The Mountaineer Alumni Recommendation Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western. This scholarship is not available to midyear transfers or students beginning in the spring semester.

Are you an alumni or employee of Western and know a prospective (or incoming) student who would be a great fit at Western? A recommendation from alumni and employees can support any new student and provide them a $500 scholarship their first year. (Western employees may not recommend a spouse or dependent receiving tuition benefits).

  • Any Western alumni/employee may nominate only one student per academic year to receive the $500 scholarship (distributed $250 per semester).
  • The scholarship is good for the first year only and is non-renewable.
  • The recommended student must be a full-time undergraduate student, attending Western for the first time.

The applicant must fill out the application form found here. The nominating alumni/employee must fill out the application form and submit the required documents by June 1. The recommended student must meet university admissions acceptance standards and complete the Free Application for Federal Student Aid (FAFSA).

The Presidential Promise is guaranteed to students who have received a scholarship through the Denver Scholarship Foundation (DSF) and/or GearUp—and are eligible for a Pell Grant.

For students who meet these criteria, Western will cover the cost of tuition and fees through the combination of federal, state and institutional aid. For more information on the Presidential Promise, visit our scholarships page.

Description

The Western Presidential Honors Scholarships, established by the Jack and Marilyn MacAllister Foundation shall be an elite class of scholarships awarded to Western’s highest achieving and most deserving students, celebrating the ideals of academic excellence and service to the campus and community. Recipients of the Scholarships will be members of the Western Colorado University Honors Program.

There are eight Presidential Honors Scholarships of $2500 each. Each year two new Presidential Honors Scholarships will be awarded to two incoming freshmen.

Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.

For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.

Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student’s GPA and ACT/SAT scores. Visit our Net Price Calculator at western.edu/cost to determine whether you qualify for a merit scholarship.

For more information about merit scholarships at Western, visit our scholarships page.

Get Involved

Expand your community and your network.

There are so many ways that you can maximize your educational experience at Western. Take advantage of these opportunities to advance your career.

  • Career Fairs: Connect with future employers during the various career fairs in the School of Business and around Colorado.
  • ICELab: The Innovation + Creativity + Entrepreneurship (ICE) Lab on upper campus is a space that provides startups and expanding businesses with the materials and support needed to succeed.
  • Office of Career Success: Business students have a department-specific career services professional.
  • Study Abroad: Experience Harlaxton College in the English Midlands.

Data-driven marketing

Marketing students develop skills in defining research problems, designing surveys, experiments, and observational studies, managing data collection, performing data analysis, and communicating results.

News & Research

Western alums land ‘Dream Job’ with Ski.com

Western alums land ‘Dream Job’ with Ski.com

Read More
Pair of Western graduates profiled in Careers in Professional Selling magazine

Pair of Western graduates profiled in Careers in Professional Selling magazine

Read More
Business students seek to elevate leadership at Western

Business students seek to elevate leadership at Western

Read More

Department Information

School of Business

Dean

Peter Sherman, Ph.D.

Dean of School of Business

Executive Assistant

Christina Sorensen

Executive Assistant

Graduate Program Coordinator

Jordan L’Heureux

Program Coordinator, Outdoor Industry MBA

Contact Information

970.943.2231

Campus Location

Western Colorado University
Borick Business Building 223
1 Western Way
Gunnison, CO 81231