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Innovation & Entrepreneurship (I&E)

Bachelor of Arts

Degree Type

Minor, Emphasis


School of Business

All businesses, nonprofits and government entities require leaders with the dynamic skills to orchestrate strategic negotiations, enforce business ethics and support growth and innovation. If you aspire to start your own business or rise in the ranks of a corporation, you’ll need a comprehensive understanding of both hard and soft business skills.

Program Overview

Become the business leader you’ve always aspired to be.

The Innovation & Entrepreneurship (I&E) emphasis and minor will prepare you with the dynamic skills you need to be a leader who challenges the status quo. In the comprehensive curriculum, you’ll learn about cutting-edge innovation and problem-solving techniques necessary to solve commercial, social and environmental challenges. The program will teach you how to recognize opportunity, frame problems, think creatively and manage risk.

Before graduating, you’ll have the opportunity to start your own company as an ICE Project. By talking to customers, partners and competitors, you’ll get first-hand experience managing the chaos, uncertainty and rewards of launching a startup. If you have an idea of a product you want to make, you can take advantage of the ICEstation, a student-run space for prototyping materials including 3D printing and app development. No matter what career path you choose, the I&E emphasis will add a useful and complementary set of skills to your business education.


As an entrepreneurial hub, the ICElab supports new and growing businesses with coworking space, professional development and a diverse network of mentors, programs, and opportunities.

Program Requirements

At Western, course rotations are crafted to encompass a variety of subject fields for a comprehensive education and versatile degree. For required courses and degree plans, visit the official University Catalog. Below is a general overview of courses at Western Colorado University related to this area of study.

Program Requirements

Admission to the program: All students who wish to major in the I+E emphasis in Business Administration must be formally admitted to the program. For admission, a student must complete and submit an application for admission.

A minimum of 63 credits is required, including the 21-credit Base Curriculum, the 15-credit Business Administration Nucleus,

Base Curriculum
ACC 201Introduction to Financial Accounting3
ACC 202Introduction to Managerial Accounting3
ECON 201Macroeconomics (GT-SS1)3
ECON 202Microeconomics3
Select one of the following mathematics courses:3-4
MATH 140
College Algebra (GT-MA1)
MATH 141
Precalculus (GT-MA1)
MATH 151
Calculus I (GT-MA1)
One of the following:3
BUAD 220
Spreadsheets and Analysis
CS 120
Professional Computer Skills
One of the following:3
MATH 213
Probability and Statistics
ECON 216
Statistics for Business and Economics
Total Credits21-22

The 15-credit Business Administration Nucleus forms the core for each of the emphasis areas and also comprises the bulk of the Standard Program. It is important that the student achieve a high level of understanding of the basic fundamental concepts represented by these courses to be successful in the completion of the required upper- level course work and in their business career. If BUAD 350 Human Resource Management Human Resource Management is used to satisfy the requirements of the Business Administration Nucleus, then it cannot be used to satisfy the elective requirement within the major.

Business Administration Nucleus
BUAD 185Business Communication3
BUAD 210Legal Environment of Business3
BUAD 270Principles of Marketing3
BUAD 360Managerial Finance3
One of the following:3
BUAD 333
Organizational Behavior
BUAD 350
Human Resource Management
Total Credits15

And the following:

ACC 255Business Structure and Taxes3
BUAD 275Innovation + Entrepreneurship: Mindset3
BUAD 375Innovation + Entrepreneurship: Toolkit3
BUAD 382Innovation + Entrepreneurship: Make3
BUAD 406Innovation + Entrepreneurship: FIELD3
BUAD 494Innovation + Entrepreneurship: Launch3
Select nine credits of the following electives:9
BUAD 240
Strategic Negotiations
BUAD 311
Business Analytics
BUAD 315
Business Law
BUAD 327
Social Media Marketing
BUAD 333
Organizational Behavior
BUAD 335
Marketing Communications
BUAD 340
Global Business
BUAD 343
Sales I
BUAD 345
Consumer Behavior
Total Credits27

Capstone Course Requirement

The following courses in the Business Administration Major fulfill the capstone course requirement: BUAD 494 INNOV.

Graduation Requirements

Undergraduate programs require a minimum of 120 semester credits for graduation.  Of those 120 credits, 40 credits must be in upper-division courses (those marked 300 and above).  Fifteen of these 40 upper-division credits must be earned in courses that are part of the standard or comprehensive major program being pursued. 

Students are expected to review all graduation requirements, which can be found in the Western Undergraduate Catalog: Graduation Requirements

Plan of Study Grid
Year One
BUAD 101 Business of Life 3
ENG 102 Academic Writing (GT-CO1) 3
Gen Ed Natural Sciences w/lab 4
HWTR 100 First Year Seminar 1
MATH 140 College Algebra (GT-MA1) 3
ACC 201 Introduction to Financial Accounting 3
ECON 201 Macroeconomics (GT-SS1) 3
Gen Ed Natural Sciences w/lab 4
Gen Ed Area I 3
Gen Ed Area III 3
Year Two
ACC 202 Introduction to Managerial Accounting 3
COM 202 Academic Writing and Inquiry (GT-CO2) 3
ECON 216 Statistics for Business and Economics 3
Elective Elective 3
Gen Ed Area III 3
BUAD 220 Spreadsheets and Analysis 3
BUAD 270 Principles of Marketing 3
ECON 202 Microeconomics 3
Gen Ed Area I 3
Gen Ed Area III 3
Year Three
BUAD 185 Business Communication 3
BUAD 210 Legal Environment of Business 3
BUAD 275 Innovation + Entrepreneurship: Mindset 3
Elective Elective 6
ACC 255 Business Structure and Taxes 3
BUAD 333
or BUAD 350
Organizational Behavior
or Human Resource Management
BUAD 375 Innovation + Entrepreneurship: Toolkit 3
Elective Elective 3
Elective ICE Elective 3
Year Four
BUAD 360 Managerial Finance 3
BUAD 382 Innovation + Entrepreneurship: Make 3
Elective Elective 6
Elective ICE Elective 3
BUAD 406 Innovation + Entrepreneurship: FIELD 3
BUAD 494 Innovation + Entrepreneurship: Launch 3
Elective Elective 6
Elective ICE Elective 3
 Total Credits120


Innovation & Entrepreneurship (I&E)

Tyler Brandt


“Every professor I’ve ever had here has been amazing. The class sizes are incredible. And I’m dyslexic, so the class sizes and working with professors one-on-one is really cool. I know all of my professors really well, and you get to interact in class.”


Career preparation starts your first year at Western and is the primary focus of every degree.

Visit Career Services in Library 120 or online to discover your interests, define your goals, and land the career of your dreams.

The data below is automatically collected by Burning Glass Technologies, a firm that sources job market data and provides analytics. The statistics illustrate general trends in U.S. careers, but do not precisely represent every job and salary.


Alumni Association Future Alumni Scholarship

The Alumni Association Scholarship is a one-time scholarship of $1,000 and is applicable for the student’s junior or senior year at Western.

Any child or grandchild of an alumni is eligible to receive the Future Alumni Scholarship.

  • This is a one-time non-renewable scholarship of $1,000.
  • Only one Future Alumni Scholarship will be awarded per academic year.
  • GPA must be 3.2 or above (college).

Due date has been extended to April 1 for 2022. An Alumni selection committee, appointed by the Alumni Advisory Council, will review applicants and select awardee by June 1.


Alumni Legacy Scholarship

The Alumni Legacy Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western (incoming freshman or new transfer students are eligible).

Do you have a son or daughter looking at college? Have they considered attending Western? As an alumni, your son, daughter and/or grandchildren are eligible for certain benefits distributed through this scholarship, as follows:

  • This is a one-time scholarship of $1,000.
  • Nominee must be an incoming first-year student or new transfer.
  • The cost of orientation is reduced by half (a $45 value).
  • The admission application fee is waived (a $30 value).
  • GPA must be 2.5 or above (high school or college of transfer).

The applicant must fill out the application form found below. Application forms are accepted year-round. If the applicant meets the GPA guidelines, the scholarship will be awarded.


Mountaineer Alumni Recommendation Scholarship

The Mountaineer Alumni Recommendation Scholarship is a one-time non-renewable scholarship and is only applicable for the student’s first year at Western. This scholarship is not available to midyear transfers or students beginning in the spring semester.

Are you an alumni or employee of Western and know a prospective (or incoming) student who would be a great fit at Western? A recommendation from alumni and employees can support any new student and provide them a $500 scholarship their first year. (Western employees may not recommend a spouse or dependent receiving tuition benefits).

  • Any Western alumni/employee may nominate only one student per academic year to receive the $500 scholarship (distributed $250 per semester).
  • The scholarship is good for the first year only and is non-renewable.
  • The recommended student must be a full-time undergraduate student, attending Western for the first time.

The applicant must fill out the application form found here. The nominating alumni/employee must fill out the application form and submit the required documents by June 1. The recommended student must meet university admissions acceptance standards and complete the Free Application for Federal Student Aid (FAFSA).

The Presidential Promise is guaranteed to students who have received a scholarship through the Denver Scholarship Foundation (DSF) and/or GearUp—and are eligible for a Pell Grant.

For students who meet these criteria, Western will cover the cost of tuition and fees through the combination of federal, state and institutional aid. For more information on the Presidential Promise, visit our scholarships page.


The Western Presidential Honors Scholarships, established by the Jack and Marilyn MacAllister Foundation shall be an elite class of scholarships awarded to Western’s highest achieving and most deserving students, celebrating the ideals of academic excellence and service to the campus and community. Recipients of the Scholarships will be members of the Western Colorado University Honors Program.

There are eight Presidential Honors Scholarships of $2500 each. Each year two new Presidential Honors Scholarships will be awarded to two incoming first-year students.

Western Undergraduate Exchange (WUE) or Central Plains (CP) tuition represents a substantial savings relative to normal, out-of-state tuition. Students eligible for the WUE or CP program will be charged 150% of Western’s total in-state tuition. For 2018-19, total in-state tuition was $8,934. WUE/CP tuition was $13,401. The WUE/CP discount is valued at $4,695.

For more information about the WUE and CP geography-based programs, visit Western’s Tuition Discount Programs Page.

Immediately upon acceptance at Western, every student is considered for a merit scholarship worth between $2,500-$4,500 per year for in-state students and $8,000-$10,000 for out-of-state students. The amount is based on the student’s GPA and ACT/SAT scores. Visit our Net Price Calculator at western.edu/cost to determine whether you qualify for a merit scholarship.

For more information about merit scholarships at Western, visit our scholarships page.

Get Involved

Expand your community and your network.

There are so many ways that you can maximize your educational experience at Western. Take advantage of these opportunities to advance your career.

  • Fellowship: Travel to Stanford’s Hasso Plattner Institute of Design (d.school) as a University Innovation Fellow.
  • ICE Project Design Days: A student-led program that introduces innovation and entrepreneurship to local middle school students through co-development of their projects.
  • ICE Project: A group of students and community members that works together to move their visions to ventures.
  • ICELab: A modular, high-tech workspace for students and community startups.
  • ICEstation: A student-run space for prototyping materials including microelectronics, sewing and textiles, 3D printing and app development.

Empowering entrepreneurs

The Innovation, Creativity & Entrepreneurship program equips students with the mindset to plan, start, finance and manage their own profitable ventures.

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Department Information

School of Business

Associate Dean

Kevin A. Nelson, Ph.D.

Associate Dean of the School of Business, Graduate Faculty for Outdoor Industry MBA

Executive Assistant

Christina Sorensen

Executive Assistant

OIMBA Program Director

D. Scott Borden, Ph.D.

Director, Outdoor Industry MBA

Contact Information


Campus Location

Western Colorado University
Borick Business Building 223
1 Western Way
Gunnison, CO 81231

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