November 30, 2011
Action Agenda for November 30th, 2011
I. Roll Call
II. Approval of Minutes
III. Approval of Agenda
IV. Guest Speaker
· Ken Coleman-City Manager: I’m the city manager and I have an offer to make from the City of Gunnison for WSC students. Back when we were struggling with fiscal challenges we looked at how we would prioritize our spending on where we could see high return on investment. One aspect we see as an important component to our community is WSC. We as out city staff came up with some brain storming session for recommendation and strategy for concerns they brought up. We have talked about grants and the counselor-recruiting program. We have put lots of money into that effort. Are there other things that will retain Western State College of Colorado students? We cant just give money away, so we came up with the internship approach. It was received in a very positive way. We have discussed various ways to implement the program and a way that will complement the academic calendar. We were talking about sometime in January. I will talk about it though in general terms. We want to get students out in the community. I look at things in bottom line sort of fashion, and received my finance degree from WSC. We put together a brochure and started to put it out there in career services department. We went to all departments and we have lots of areas of service that apply directly to programs at the college. Why not get some real world experience out there and to hone resumes. We everything from planning and looking at the community to finance and public works. There are a lot various opportunities, and we can create a relationship that will provide everyone with an advantage. My understanding of an internship it is up to the individual to work with their department chair and get some approval and get credit hours, and real experience. There are some opportunities you can call and try to develop things together to take back to academic advisor or approval. Then, you have to go through an application to the city, with a cover letter and resume. We want you to have the full experience of going through an interview process and screening. If it works out, then it will be the beginning of a mentorship-like experience. You will learn ‘real world’ expectations. In order to get compensation, you have to have a passing grade, and not get fired by the city. We want you to succeed and learn and grow and have an experience that is positive. We have expectations and people have to perform. People have to provide good customer service and be aware of self-management, and meet the city’s expectations in these areas. Do you have leadership qualities? Are you able to work with others nicely? That is the jist of it. We have put 10K aside for it and we are willing to reimburse people, 300/cr. Hr. and max is 3 credit hours. We want good interaction and a lot of interest.
o The deadline is January 6th?
§ No, we will have a whole other thing. It depends on the applicants. We may not have anybody apply.
o The 1800 minutes is what is expected. I thought Mariah said it was 750 minutes.
§ Is it 750/cr. Hr?
§ I was thinking it was for 3 credits.
o We weren’t sure what your process is with approval? But we thought that the students who are interested would work out some of these details.
o Fliers will be around campus.
o We have done various internships in the past, and job opportunities may arise from these internships as well. We can incorporate anything with working with WSC students.
o I think it is a great program and it took some development. I would suggest getting it out earlier since the kids who are very motivated are already looking for internships.
o Where do you want us to turn applications?
§ Human resources tech, Kimmy Shelbow. Or go into City Hall, or talk to Nick.
· Teddi Joyce-VP of Enrollment Management: I’m here to talk about what’s going on in enrollment. I am incredibly passionate about what I do. In recruitment and retention is what equals enrollment. Formal recruitment comes out of my budget, but there is also informal recruitment. Informal recruitment is what you do when you represent yourself what you are outside WSC campus. You all are a product of this institution. I am going to talk mostly about how I spend my money. WSC draws from all states. It is important that we find what’s is interesting for students to match with their interests. You can get a masters degree in student recruitment. Recruitment is about a funnel. Our enrollment counselors were in more than 453 High Schools this spring. We are trying to hit the right places, like the students who are in this room. They start buying names, what kind of test scores. Where students look into outdoor activities. We look at perceived majors, the activities to buy names. I spend 1/6 of my budget buying names. Sometimes high school visits aren’t productive, so we have 19,000 names we are in constant contact with to get them at WSC. Travel, host visitors, preview days, high school counselors. Purchasing names allows us to segment out what people are interested in. We segment our market. We create communication. We have 46 different communications we give them. We send targeted emails. We marketed ourselves to ESPN. One of the challenges we face is WSC is losing market share to women, so we want to message to women correctly. We do a lot of travel. We have alumni that help us. The campus visit is one of the most influential things in whether or not a student will apply. We host more visitors than ever before this year. One of the best things we can do is get students on our campus, meet with faculty; they may go to a class. We want to use faculty the most effective way we can. We want to have great faculty. We don’t ignore the web. One thing we know is that location is critical in making a connection. WSC website has over 7,000 pages. We want to launch our new website in January since it is more visually powerful, and can connect with prospective students. More than 1/3 of budget on contacts and mailing and printing, 1/3 on travel, and hosting campus visitors.
o Rodney: I’m from GJ and one thing that stands out to me is that all schools have commercials, and WSC doesn’t have an advertisement
§ We just don’t have that budget, because we would love to have a billboard or a commercial. These areas are the best way to spend money.
o WSC has a great film department.
§ The airtime is more expensive. We talked about video to have on the web.
o Nick: This is a micro sight, or is this a new site?
§ This will be the webpage when you go to admissions page. Western.edu/admissions
o I would love to see our normal site to look like this.
§ I could not agree with you more.
o It’s an undercurrent that we are a ski school, and the school seems hesitant about embracing that.
o Is there one type of student that you are looking for?
§ It’s much more prescribed, outdoors interest, majors. We buy names from several different companies.
o Recruitment vs. in state out of state recruitment. 30% out of state recruitment. More diverse student bodies
o Applications vs. Enrollment
§ We had many phantom applications. But now that we have begun charging for applications fewer people are applying.
o We considered adding women’s programs, and more women’s sports. There is going to be a request about the addition of two women’s sports.
o It seems to make sense for us to have a ski team.
§ I don’t know about the history of that. In looking at enrollment in the short term, it’s been about women’s sports.
o You are clearly contacting more people, why is enrollment down?
§ There is a lot of data that suggests fewer students want to go further from home. X% students don’t want to go to school in a rural environment. Student behavior has changed dramatically in last 10 years. Our competitors have added programs, and other academic fields, i.e. graduate programs. Financial issues were bad for WSC students. They have to offer a slightly different product. Recognition is about the product.
o Dr. Vandenbushe talked about international recruiting
§ College in the international market isn’t the same as University, we’ve started with a place in Denver and ESL communities, it is in the framework of what I can afford. Business students are looking for schools that are internationally accredited.
V. Action Items
· Black Student Alliance Bill
· Motion to allocate $800
o We had a short budget meeting, and recommended the full $800 since they have additional time to fundraise, so we feel like it is a safe investment.
o This would secure the speaker for the event.
o Voting on allocating full $800 for BSA bill (10/10-Passes!)
VI. Discussion Items
VII. Advisor Report
· Night of lights Friday from 530-730 lighting the tree around 630. Come on down! A lot of fun, and hopefully it will snow.
VIII. Senator Reports
· Rodney: Dr. Vandenbushe talked about the bell on campus and how it is broken. We could get a new bell, and restart that tradition if we would like.
· Walker: Course evaluations until December, helps out everyone. Saturday at 1pm a rail jam in CB for adaptive sports, 11-1 registration.
IX. Committee Reports
· Constitution committee-check your emails, rescheduling
· Tree committee and beer garden committee meet after
· Rare Air Pie in the sky Wednesday nights
X. Advisory Reports
· Sarah-Helman contacted Sarah about dr. vandenbushes concerns, and the email will be sent to everyone. Next Friday 8am board of trustees December 9th North Ballroom. Saturday dec. 10th celebration of the century dedication to Taylor hall from 5-7pm.
· Nick-This is an exciting program so put it out there for everyone. Tourism association came in for Gunnison to develop our name for a national basis.
· Haleigh: trying to plan a spring retreat, can’t decide the weekend. Email Haleigh if there is a weekend you know you can’t attend.
· Grace: I just wanted to remind you all of reasons you came to WSC or your resume.
· Blake: Men’s and Women’s Basketball Friday night and Saturday 6pm double-header. Wrestling will be in Kansas. They are pushing for women’s swimming and diving, and Soccer, these are cost effective programs.
· Travis: Everything will be wrapped up next week. Started out with 10 teams and now there are 7.
· Hayden: men’s Hockey’s in Denver
· Elijah: Comedian coming 7pm auditorium, free.
· Noah: Avalanche 1 course next week, prepay. If you have any WP gear, get it in otherwise you will have to pay late fees.
· Maddy: LEED is hiring two new LEED officers, people interested in Recycling. Justin@earthbaseinstitute.org
XI. Special Topics
XII. Remarks for the Good of the Order
· Nick: I want to know what people feel like what we can do?
· Shelley: There has been some graffiti, printing ‘freedom’, if you hear anything let Shelley know. STD clinic 3-6 this Thursday testing, which are on the rise, an influx.
XIII. Late Roll Call