Ruby Cinema Opens this Friday with Avatar

The Ruby Cinema is operated by Allison and Mark Drucker of the Majestic Theatre in Crested Butte. Don Prosser, an alumnus of WSC, made this space possible for the entire community with a generous donation.

In the film, Jake Sully is recruited to travel light years to the human outpost on Pandora, where a corporate consortium is mining a rare mineral that is the key to solving Earth’s energy crisis. Because Pandora’s atmosphere is toxic, they have created the Avatar Program, in which human “drivers” have their consciousness linked to an avatar, a remotely-controlled biological body that can survive in the lethal air. These avatars are genetically engineered hybrids of human DNA mixed with DNA from the natives of Pandora… the Na’vi.

Reborn in his avatar form, Jake is no longer confined to his wheelchair. He is given a mission to infiltrate the Na’vi, who have become a major obstacle to mining the precious ore. As he forms bonds with the Na'vis, he learns to respect the Na’vi way and finally takes his place among them. Soon he will face the ultimate test as he leads them in an epic battle that will decide the fate of the planet.

James Cameron, the Oscar-winning director of Titanic, Aliens, and Terminator 1 and 2, first conceived the film 15 years ago, when the means to realize his vision did not yet exist. Now, after four years of production, Avatar, a live action film with a new generation of special effects, delivers a fully immersing cinematic experience of a new kind, where the revolutionary technology invented to make the film disappears into the emotion of the characters and the sweep of the story. 

Cameron acquired realistic emotional performances from his actors by using a new “image-based facial performance capture” system, using a head-rig camera to record the nuances of the actors’ facial performances. The actors wore headgear, not unlike a football helmet, to which a tiny camera was attached. The rig faced the actors’ faces and the camera recorded facial expression and muscle movements to a degree never before possible. The camera recorded eye movement, which had not been the case with prior systems. The head-rig system allowed actors facial performances to be captured with unprecedented clarity and precision.

For additional questions, email info@cbmajestic.net.